Merchant Spotlights
FMTC Featured Merchant: British Council – EOL English Online
December 7, 2023
December 20, 2023
Written by Brook Schaaf
Hanukkah has come and gone, as have some shipping deadlines. Christmas is on Monday and we won’t send an email during the quiet week, so now is the right time for reflection as affiliate marketing says goodbye to 2023.
To me 2023 will be remembered as the breakout year for seller networks, in particular Levanta. A new trade association, the APMA, was launched in the UK. Affiliate seems to be growing as an important revenue stream, even if it’s not always acknowledged. Commerce content caught some flak, in spite of (or because of?) the space going full throttle — the Wall Street Journal’s Buy Side celebrated its first anniversary. Finally, Google announced new deal-finding tools on search and in Chrome, putting some people ill at ease, though I think it bodes well for the ever-changing e-commerce space.
For its part, FMTC thrived throughout the year, achieving substantial growth in subscribers and crossing numerous technical milestones. Black Friday went smoothly. This year to date, FMTC has added 4,708 merchants and processed 538,729 deals. We were also pleased to see our own Katie Jones elected to the PMA Board of Directors.
Wishing you a Merry Christmas, Happy New Year, and other season’s greetings to you and yours from all of us.
Looking ahead to January, we’ll have a booth at Affiliate Summit West. Don’t miss my Monday-afternoon presentation, “How to Solve Every Problem You Have with Coupon Sites Except for One.”