Why HUE?

The HUE affiliate marketing program has been available on Impact for 3 years and has experienced double-digit year-over-year growth. We’re always looking for affiliates to grow with us.

With 40 years of experience in the legwear industry, HUE continues to innovate with new techniques and fabrics.

Affiliate Program Details

• Custom commission rates and attribution that reward your marketing efforts with appropriate compensation
• 20% off when customers register for emails
• Free shipping on orders of $85 or more
• Managed by Goodsell Marketing

Learn More and Join Affiliate Program

A Green HUE…

HUE is owned by Kayser-Roth Corporation, a company dedicated to doing its part to save the planet. They continually strive to improve their manufacturing process, products and packaging to reduce their carbon footprint.

Learn More and Join Affiliate Program

The post FMTC Featured Merchant: HUE appeared first on FMTC.

This week in FMTC’s Affiliate Roundup: Take a closer look at full-funnel planning and strategies, learn about an elevated affiliate reward program called Shareback, and more.

• Gen Z’s ecommerce habits require brands to focus on social media, sustainability, and advanced AI technologies.
  
• Full-funnel affiliate planning enhances customer journey engagement, integrating strategy, partner alignment, and personalized data for growth.
  
• Termination threats to affiliates are demotivating and, at worst, counterproductive.
  
• Merge influencer reach with affiliate conversion to maximize full-funnel marketing success.
  
• WeShop launches new program “Shareback” to elevate and reward affiliate relationships.
  
• Take a look at these important affiliate marketing terms, models, and strategies to enhance your program.

The post Affiliate Roundup: Full-Funnel Planning, Gen Z Trends, Shareback, & More appeared first on FMTC.

Welcome to the latest edition of FMTC’s Tech Corner. Today we are exploring unique identifiers used within the FMTC platform (and API). A unique identifier is a distinct value assigned to an entity to differentiate it from others in the system. Understanding these identifiers will enhance your comprehension of FMTC endpoints and their interactions.

Purpose

FMTC manages dynamic data that changes frequently. That could be a merchant changing their name, buying another company, or possibly rebranding. In cases like this, you can’t rely on a name remaining the same for any amount of time. Unique identifiers solve this problem by ensuring you always reference the correct data, regardless of external changes. 

Implementation

FMTC uses unique identifiers throughout our database. Each of these identifiers interacts between endpoints, such as categories interacting with both the deals and deal-merchant endpoints. 

Key Identifiers

id:

• Description: This universally unique identifier is used across multiple endpoints to represent specific entities (e.g., deals, merchants). For example, in the deals endpoints the id is the FMTC unique identifier for the deal, in the deal-merchant endpoints it is the FMTC unique identifier for the merchant, etc.
• Endpoints: Deals, deal-merchants, types, categories, networks, getProducts
• Origin: Assigned by FMTC

merchant_id: 

• Description: A single merchant can have multiple affiliate programs across one or more networks. Each of these programs will have a unique merchant_id. In the screenshot below, Invite Health is a single merchant but has an affiliate program on multiple networks, so there is a unique merchant_id for each.
• Endpoints: Deals, deal-merchants, getProducts
• Origin: Assigned by FMTC

master_merchant_id: 

• Description: This identifier shows the hierarchical relationship between a single merchant (parent) and all their programs (child); master_merchant_id is the parent field and merchant_id is the child field. Multiple merchant_id identifiers can be associated with one master_merchant_id, but only one master_merchant_id can be associated with a merchant_id. This can be seen below with Abacus Sportswear US and is only available via API.
• Endpoints: Deals, deal-merchants
• Origin: Assigned by FMTC

network_id: 

• Description: This identifies the network from which FMTC sources the information. 
• Endpoints: Deals, deal-merchants, networks
• Origin: Assigned by FMTC

program_id: 

• Description: This is a network-assigned identifier for a merchant’s program and is used to find a program on its host network.
• Endpoints: Deals, deal-merchants
• Origin: Assigned by the network

link_id: 

• Description: This is a network-assigned identifier for a tracking link and is used to find a tracking link on its host network. 
• Endpoints: Deals
• Origin: Assigned by the network

Disclaimer: The network-assigned identifiers are not controlled by FMTC and are provided as it is within the network. Due to this, FMTC can’t guarantee these are unique identifiers; however, most networks treat them as unique identifiers. 

parent_id: 

• Description: This is an identifier that shows the hierarchical relationship between categories. A value returned in the parent_id field indicates a parent-child relationship exists. For example, the “parent_id” for “Bird Supplies” returns 1; the 1 value identifies “Animals & Pet Supplies” as a parent category. Multiple child categories can be associated with one parent category. If a parent_id is 0, like it is for “Animals & Pet Supplies,” that is how you know you have a root category.
• Endpoints: Categories
• Origin: FMTC Assigned by FMTC

[
  {
    "id": 1,
    "parent_id": 0,
    "name": "Animals & Pet Supplies",
    "slug": "animals-pet-supplies",
    "restricted": 0
  },
  {
    "id": 5,
    "parent_id": 1,
    "name": "Bird Supplies",
    "slug": "animals-pet-supplies-bird-supplies",
    "restricted": 0
  },
  {
    "id": 12,
    "parent_id": 1,
    "name": "Cat Supplies",
    "slug": "animals-pet-supplies-cat-supplies",
    "restricted": 0
  },
  {
    "id": 13,
    "parent_id": 1,
    "name": "Dog Supplies",
    "slug": "animals-pet-supplies-dog-supplies",
    "restricted": 0
  },
  {
    "id": 368,
    "parent_id": 1,
    "name": "Horse Supplies",
    "slug": "animals-pet-supplies-horse-supplies",
    "restricted": 0
  }
]

FMTC passes IDs through the API endpoints to ensure that the data is properly aligned regardless of changes that happen outside of the data. FMTC follows these best practices for data integrity, efficient retrieval of data, and avoiding conflicts when multiple entities exist. Ensuring uniqueness is essential for maintaining smooth operations in various contexts. Whether managing databases, developing software, or organizing content, distinct identifiers prevent conflicts, streamline processes, and enhance overall efficiency.

As always, a dedicated team is here to assist you! If you have any questions or concerns, feel free to contact your account manager or email us at support@fmtc.co. 

Curious about other FMTC technologies? Find more information on FMTC’s tools in Tech Corner:

• FMTC Tech Corner: New Incremental
• FMTC Tech Corner: API v3
• FMTC Tech Corner: Deal Processing

The post FMTC Tech Corner: Unique Identifiers appeared first on FMTC.

For a complete list of all merchant programs, please see our public-facing Directory. Current FMTC users can add new stores easily via signup links or the Manage Merchants page. (Clicking the link will allow you to see all unselected merchants that are currently available to add to your account.)

The post New FMTC Merchants Include Antler, Ferrari World, ILIA Beauty, Royal Canin, & Zodiac Watches appeared first on FMTC.

This week in FMTC’s Affiliate Roundup: MFA continues to gain traction web-wide, Google further improves product search results, and podcast ad revenue is on the up and up.

• [Case Studies, Profiles & Awards] Affiliate links masquerading as organic search results threaten transparency and trust.
  
• [Case Studies, Profiles, & Awards] Dotdash Meredith partners with OpenAI to boost ad business and protect traffic.
  
• [Affiliate-Adjacent] A study of over 17,000 campaigns found that cost per lead increased by an average of 25% over the past year.
  
• [Affiliate-Adjacent] Podcast ad revenue rebounds to a projected $2 billion after a period of slow growth.
  
• [Affiliate-Adjacent] Google enhances product search results, streamlining price comparison within SERPs.
  
• [Affiliate-Adjacent] Almost half of all internet traffic in 2023 was the result of bots, highlighting a problem with open web programmatic.
  
• [Affiliate-Adjacent] MFA content farms — and questionable profits — are gaining traction at best and running rampant at worst.

The post Affiliate Roundup: MFA, CPL, SERPs, & More appeared first on FMTC.

Why Magid Glove & Safety?

Magid is the only company that gives you this kind of true expertise and personalized service. We’re a fourth-generation family-owned business and still growing strong.

Our industry-leading experts and skilled manufacturing team, coupled with our worldwide network of suppliers, means we source or develop everything our customers need to keep their workers safe at competitive prices. We answer questions, conduct onsite assessments, and tackle their toughest safety challenges — from customizing PPE to creating inventory management and distribution programs. At Magid, safety isn’t just a job, it’s our legacy.

Affiliate Program Details

• Commission for new customers is 4%, and commission for returning customers is 2%, with a 30-day cookie.
• Magid provides evergreen codes to all publishers as well as partners of specific publishers for unique promotions and discounts. We have item-level commission rates that far surpass typical program terms.
• Our website’s average order value is between $300 and $500 and offers thousands of products from multiple brands, big and small, at competitive prices — most of which ship within one business day.
• Publishers may contact our team at affiliatemarketing@magidglove.com to propose ideas that work best with your own audience.
• Managed in-house

Learn More and Join Affiliate Program

PP-Easy!

Magid is a manufacturer that sells directly to consumers and businesses and brings innovation to the safety industry by using materials and palm coatings that provide solutions to previously unsolved problems in the PPE industry.

Learn More and Join Affiliate Program

The post FMTC Featured Merchant: Magid Glove & Safety appeared first on FMTC.

Written by Brook Schaaf

Online publication Futurism posted a lengthy exposé about low-quality content in, and out, of the affiliate space, a follow-up to their piece about Sports Illustrated posting AI-written content by fake AI-generated writers with fake AI-generated headshots.

The focus was on AdVon Commerce, a company long active in the affiliate commerce space, which reportedly provided content for the since-shuttered Amazon Onsite Associates Program. As detailed in the piece, AdVon has more recently provided content to an impressive roster of local and national media companies. 

Borrowing the much-discussed term from Google’s announcement, Futurism characterizes this as an example of “site reputation abuse,” though it is unclear if there was ever a search penalty or that any given piece of content was necessarily monetized with affiliate links.

Certain observant humans raised a hue and cry, resulting in the loss of the commercial content relationship, the CEO’s job, and the rights to the intellectual property of Sports Illustrated by the publisher, The Arena Group.

This is the “tsunami of crap.” Any media company (and just about every business and person might be a media company today) probably has some incentive to produce as much as it possibly can. This has more or less been true for decades, but what’s different now is the average consumer’s easy access to everything and the inability to sift through it all. Indeed, many have speculated that Google itself is poorly equipped to police this.

What comes next?

First, don’t kid yourself. AI content quality will improve, even if the hallucinations never go away. Amazon just appointed to its board AI heavyweight Dr. Andrew Ng, who has researched the application of multiple models (think AI writer, editor, reviewer, etc.). This will make the sifting harder. 

Second, if trust is lost because readers are overwhelmed, many consumers may stop searching for “best” reviews, the way they seem to have for coupons, which means there could be a drop in, or at least slowed growth of, commerce revenue for the affiliate channel.

Third, more people go straight to Amazon. 

Rumor has it that poor quality content is one reason Amazon shut down the OAP. What a prescient competitive move it will turn out to have been should that content have polluted the rest of the internet, making it too risky to even use.

The post Humans Claim AI Scalp appeared first on FMTC.

For a complete list of all merchant programs, please see our public-facing Directory. Current FMTC users can add new stores easily via signup links or the Manage Merchants page. (Clicking the link will allow you to see all unselected merchants that are currently available to add to your account.)

The post New FMTC Merchants Include BIMBA Y LOLA, Brooks, L’OR Coffee, Nordstrom Rack, & TENA appeared first on FMTC.

With a focus on ergonomic design, durability, and style, AndaSeat’s products are trusted and endorsed by professional e-sports teams, gaming enthusiasts, and professionals worldwide.

Why AndaSeat?

The AndaSeat affiliate program offers you the opportunity to earn commissions by placing banners or links on your website directing visitors to www.andaseat.com. We provide competitive commission rates, an industry-leading conversion window, and an investment in retargeting ads to enhance your earnings by facilitating conversions.

With over 2,000,000 gamers choosing AndaSeat and collaborations with 10,000+ retail partners in 30+ countries, we have become a popular choice in the e-sports chair sector.

Affiliate Program Details

• Earn up to 13% commission
• Industry-leading 45-day cookie window
• Site-wide discounts and exclusive offers for affiliates
• Managed in-house

Learn More and Join Affiliate Program

Chair Care

We take pride in using top-quality materials and advanced manufacturing techniques to create chairs that users will cherish for years.

Learn More and Join Affiliate Program

The post FMTC Featured Merchant: AndaSeat appeared first on FMTC.