Affiliate Roundup: Singles’ Day, Shoppable Social Media, and More

Social Media Becomes More “Shoppable”

We look back on Singles’ Day, prep for Black Friday, and check out platform features that bring merchants ever closer to shoppers. Find affiliate’s most interesting articles in our weekly curation!

 

Best Practices, Explainers and Predictions

RAMP – The Framework to Grow Your Affiliate Marketing Program

An overview of affiliate recruitment and management stages from the agency AM Navigator.

Source: AM Navigator

 

Defining Influencers and Creators Requires a Venn Diagram

An interesting take on influencers as distinct from creators. Something to be aware of as market changes unfold.

Source: Practical Ecommerce

 

Influencer marketing trends from 2021 you need to watch

Three influencer marketing trends from impact including acknowledgement that social media platforms are getting more “shoppable.”

Source: impact.com

 

M&A, New Entrants and Features

Shoppable® Launches Instant Shop, A New Monetization Tool and Ecommerce Platform for Content Creators, Influencers, and Celebrities to Create Custom Storefronts

Shoppable announces Instant Shop for publishers to create custom shops with better commission tracking.

Source: MarTech Series

 

Case Studies, Profiles and Awards

Bed Bath & Beyond has a pre-Black Friday deal with Klarna that combines with its 20% coupons

Bed Bath & Beyond partners with Klarna for a variation on the traditional 20% off one item coupon.

Source: USA TODAY

 

That was Singles Day 2021

Tradedoubler’s recap of the “Chinese Black Friday” from an affiliate perspective.

Source: Tradedoubler

 

These Chrome extensions will put cash-saving coupons right in your browser

Five popular affiliate chrome extensions are highlighted.

Source: Digital Trends

 

Amazon is the cheapest online retailer, beating Target.com and Walmart.com

A new study finds that Amazon’s prices are on average 14% lower for a basket of items compared to 11 other leading sites. These sites should remember to use segmentation strategies (deals and coupons) for the large number of price sensitive shoppers.

Source: Digital Commerce 360

 

Events, Webinars and Podcasts

Awin Talks: Singles’ Day review, Black Friday preview

Awin reviews Singles’ Day and previews Black Friday on their podcast.

Source: AWIN

 

Influencer Marketing Awards 2022: Entry Kit Open To Reward Effective, Creative and Inclusive Collaborations

Two new categories, Best Long Term Partnership and Best Use of Affiliate Marketing, are up for this year’s awards.

Source: Talking Influence

 

If you have an affiliate industry story to share, let us know!