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Affiliate Marketing Industry News Roundup 03-30-2021

Affiliate News

March 30, 2021

By Brook Schaaf

The Last Affiliate Marketing News on Tuesday?

After due consideration, we are moving the FMTC Affiliate Marketing News Roundup to Fridays, which will allow us to provide a recap of the entire week rather than just last week and this week’s first two days. Our newsletter will still go out on Wednesdays.

Also: we’re going to experiment with grouping articles by topic, so you can more easily find what you’re looking for. Let us know your thoughts.

M&A, New Entrants, and Features

Swaarm’s CPO on Ad Tracking Innovation

“Affiliate marketing spend is expected to reach $8.2 billion by 2022 in the US alone (source). Yet, the affiliate advertising tracking technology that exists today is legacy tech, built a decade ago.”

Source: MarTech Series

Ingenious Technologies on Building Your Partner Ecosystem

“Within the partner landscape there is a huge difference between SaaS providers and traditional affiliate networks in terms of their business model. SaaS providers differ enormously from networks. The focus of a SaaS provider lies on self-service, thus making technology and support available to its customers.”

Source: PerformanceIN

Partnerize Announces Its Integrated Platform

“Partnerize, following its 2020 acquisitions of both Pepperjam and BrandVerity, today announces the next generation of the industry’s only comprehensive partnership automation solution.”

Source: Partnerize