Merchant Spotlights
FMTC Featured Merchant: Current Catalog
November 24, 2020
August 25, 2020
Affiliate Marketing News 8-25-20
The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
Impact Acquires ACTIVATE
Citing an estimated future influencer market size of $22 billion, Impact today announced its acquisition of leading influencer marketplace ACTIVATE.
Source: Impact
Performance Marketing Awards 2020 Winners
Award winners from 28 categories including best managed program(me), rising star, and global excellence.
Source: PerformanceIN
Legal Guidelines on FTC Disclosure
Not by Gary Kibel but still good.
Source: The National Law Review
Awin Launches adMission Ad Disclosure Tool
A complimentary offering that complements the previous article. Props to Awin for a fun name.
Source: Awin
Paid Placements Explained
Adam Weiss on a strategy for sometimes-vexing paid placement buys.
MarTechRecord
Hearst UK Up 322% in Q2
Another article on the success of content commerce affiliate marketing from Digiday.
Source: Digiday
Counterfeit Podcasts
Not really affiliate marketing but kind of an interesting, unexpected problem.
Source: Digiday