Merchant Spotlights
FMTC Featured Merchant: BISSELL
October 12, 2023
September 23, 2022
This week in FMTC’s Affiliate Roundup: We saw many articles on marketing and advertising this week, ranging from forecasts for the industry and tips on how to prepare for a recession. Find these topics and more in our roundup!
Best Practices, Explainers and Predictions
The 6 Biggest Affiliate Trends for Q4 2022
What to watch out for in affiliate as 2022 draws to a close.
Source: Martech Record
Case Studies, Profiles and Awards
CJ Announces the 2022 CJ Excellence Awards Winners at CJU22
Recognizing companies that made an impact on affiliate marketing.
Source: CJ
For CNET’s EVP Of Data, Protecting Privacy Is More Important Than Monetization
Karthic Bala of CNET on connecting with audiences while prioritizing privacy.
Source: AdExchanger
Events, Webinars and Podcasts
Scaling Your Program With a Sub-Affiliate Network with Nick Baker
An interview with Nick Baker of sub-affiliate network Sovrn.
Source: Profitable Performance Marketing
Upcoming Webinar: Publisher Roundtable.
A discussion panel on challenges facing publishers, featuring executives from Digital Trends and Select Software Reviews.
Source: Martech Record
Affiliate Adjacent
60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts
The current temperature between marketing departments and data analytics.
Source: Marketing Dive
E-commerce apps lose pandemic luster
E-commerce apps see a decline in app downloads and usage, but with the holiday shopping season almost upon us, don’t count them out just yet.
Source: Marketing Dive
Retail media makes up 11% of global ad spend, GroupM says
Retail media is predicted to outpace the growth of all other digital advertising.
Source: Marketing Dive
Shoppers Want Email Offers Before The Holidays, Social Media Is Second
Email still has an edge over social media.
Source: MediaPost
Should Marketers Maintain Ad Spend In A Recession?
How marketers might want to prepare for a possible recession.
Source: MediaPost
The age of overreliance on marketing technology and what you should do
Reframing the once rose-colored view on marketing tech.
Source: ClickZ