Affiliate Roundup: Updated Affiliate Marketing Statistics, “Live Shopping” Shutdown and More!

The PMA released new statistics for affiliate marketing that supports how much the industry has grown in the last few years. And in more Meta news, the company continues to make major changes to its platforms. Find the latest affiliate news every week at FMTC’s Affiliate Roundup!

Best Practices, Explainers and Predictions

How the affiliate marketing playbook has evolved for DTC brands

Direct-to-consumer brands have been redirecting their digital ad spending and flocking to affiliate in anticipation of third-party cookie’s demise.

Source: Modern Retail

Case Studies, Profiles and Awards

Instagram will shut down its affiliate commerce program on Aug. 31

Why Instagram is doing away with live shopping to focus on Creator Marketplace, its “Tinder for brands and creators.”

Source: Digiday

Kids, coupons, and social media among top influences for US parents shopping back-to-school

With 58% of surveyed parents reporting they find BTS shopping stressful, it is not surprising that 71% are prioritizing convenience over price.

Source: Cision

US Affiliate Marketing Spending Reached $9.1 Billion in 2021 According to New Performance Marketing Association Report

The PMA released a report on affiliate marketing with data that supports how the industry has grown since 2018.

Source: PMA

Events, Webinars and Podcasts

Awin Talks: How Beagle Button is helping shoppers buy sustainably

An interview with Beagle Button cofounder Daniel Hemsley.

Source: Awin

Affiliate Adjacent

Facebook Plans To Kill ‘Live Shopping’

A (short) history of Facebook’s “Live Shopping” feature.

Source: MediaPost

New York Magazine’s The Cut Launches Digital Boutique, Giving its Readers a New Way to Shop

The publisher will feature columns to recommend and highlight brands and products.

Source: Vox Media