Affiliate Roundup: Major trends in influencer marketing; Musk’s monetization plans for Twitter

This week in FMTC’s Affiliate Roundup, we included four major trends in influencer marketing in 2022. We also look at what Elon Musk might have in store for Twitter. Find the latest news in affiliate every week in our roundup!

Best Practices, Explainers and Predictions

Four major trends driving success in influencer marketing

The happy marriage of influencers and affiliate marketing is one of the biggest trends.

Source: ShareASale

Subnetwork Utility Shifts From All-In-One Solution to Strategic Tool, Providing Incremental Revenue

A look at the value of subnetworks with today’s publishers.

Source: Martech Record

Why The Cookieless Future Will Look A Lot Like The Mass Media Past

After the cookie crumbles, we’ll go back to tried and true marketing strategies.

Source: AdExchanger

M&A, New Entrants and Features

impact.com Announces Secondary Investment from W Capital and Providence Public of Approximately $100 Million

Private equity firms W Capital Partners (“W Capital”) and Providence Public invest in impact.com.

Source: impact.com

StackCommerce Acquires the Fascination

The acquisition adds the direct-to-consumer marketplace to StackCommerce’s current offerings of shops.

Source: destinationCRM.com

Case Studies, Profiles and Awards

Tradedoubler: Annual Report 2021

Tradedoubler publishes its annual shareholders report.

Source: Tradedoubler

Affiliate Adjacent

Amazon Sales And Profits Slip, But Advertising Powers Along

Amazon experiences its first quarterly loss in six years.

Source: AdExchanger

Elon Musk has reportedly lined up a new Twitter CEO, shared ideas for monetizing tweets

Embed tweet fees, influencers, and subscription services are among Musk’s ideas to monetize Twitter.

Source: TechCrunch