Affiliate News
Back-to-School Season is Easy With FMTC and SheerID!
August 3, 2021
Back
Affiliate Roundup: Google delays third-party deprecation; Prime Day lessons for Q4 prep
Affiliate News
July 29, 2022
Google announced it is delaying third-party deprecation to late 2024. We’re also still seeing insights on this month’s Prime Day. What lessons can we learn from the event to prep for Q4 sales? Find these topics and more in this week’s Affiliate Roundup!
Best Practices, Explainers and Predictions
How Amazon Prime Day shopping data can prepare you for what’s next
What to take away from Prime Day to tackle Q4.
Source: Button
M&A, New Entrants and Raises
Pogo lands millions to become the ‘Honey for the real world’
The startup app, which allows users to leverage data for cash, raised $14.8 million in venture capital.
Source: TechCrunch
Sovrn Raises $36 Million Fueled by Consistent Revenue Growth
The publisher tech platform raised $36 million with additional investors.
Source: Martech Cube
Case Studies, Profiles and Awards
Why Performance Marketing is the Single Most Resilient Channel – Insight from Adam Singolda
Adam Singolda of Taboola shares insight on third-party cookies, product reviews, the open web, and the role of AI in content.
Source: PerformanceIN
Events, Webinars and Podcasts
The Evolution of Affiliate Marketing – The Past, Present, And Future
Inspirational stories, lessons and tips from The Affiliate Guy.
Source: Matt McWilliams
Features
New Network Qualified Coupon Code Rule Release
AvantLink announces a new feature that allows merchants and advertisers to create coupon rules.
Source: AvantLink
Affiliate Adjacent
INCRMNTAL Raises $4.1 Million In Seed Funding (And Has Some Strong Words For MTA)
With browsers slowly doing away with third-party cookies, more marketers might turn to incrementality tests.
Source: Ad Exchanger
Google again delays third-party cookie deprecation. Now what?
Once again, Google has pushed back the deadline for deprecating third-party cookies to 2024.
Source: Marketing Dive
The Shopper Speaks: Shoppers embrace online marketplaces in record numbers
A survey of 1,000 online shoppers reports shopping behaviors and perceptions of online marketplaces.
Source: Digital Commerce 360