Affiliate Marketing Industry News Roundup 5-26-2020

How to Increase Your SEO With Custom Content From FMTC

“FMTC custom content is a unique way to take advantage of network deals. Our trained team of custom content writers will formulate descriptions to match your SEO needs and style guide.”

First free Virtual Digital Expo, SmarterChaos leader keynote speaker

“For the first time since the Affiliate Summit started in 2003, the business trade show is all online and FREE, opening its doors to businesses that might not have been able to attend in the past.

The Virtual Digital Expo (formerly known as Affiliate Ball Virtual Expo) is a worldwide virtual online marketing trade show taking place June 3-5 and our very own Chief of Chaos Matt Frary is one of the keynote speakers addressing the difference between affiliate and influencer marketing.”

Six ways affiliate managers can add value for publisher partners

“We all want to get the most out of our relationships, so I thought I’d share some of the best ways affiliate managers have helped ‘The Ways to Wealth’ grow. That growth, while much appreciated on my side, has also enabled us to send high-quality traffic back and help these companies grow.”

Save the Date: Awin Group Retail Sector Insights Webinar

“For our latest sector-focused webinar, Awin’s Joelle Hillman will consider some of the changes we’ve been tracking across our network recently and then ask a mix of Awin and ShareASale partners to offer their opinions, insights and forecasts for the future of retail.

Join us to learn about the latest consumer trends, where there are opportunities for growth, and fascinating insights from our industry-leading group of panelists to help inform your own marketing and affiliate strategies.”

How D2C Brands Can Appeal to Consumers of All Generations from Gen Y to Baby Boomers

“Rakuten Advertising surveyed 1,000 adult shoppers who have bought from a D2C brand in the past. Rakuten Advertising defines D2C brands as businesses that are founded online and sell products directly to consumers without relying on third party retailers.

Today we take a closer look at our D2C research to examine shopping trends by vertical and consumer habits by age group, to help brands improve their marketing and advertising efforts.”

How to Recruit Affiliates like a Pro

“Having a close relationship with an entire pool of high-quality bloggers, influencers, and paid search partners we are able to get programs up to speed quickly.

You may already be familiar with some common affiliate recruitment techniques so this article discusses less common techniques to bring in high-quality, top performing affiliates. Here’s how to recruit affiliates like a professional.”

Match Your Amazon Links to New Retailers with FMTC

“Publishers spent so much time cleaning up the coupons and deals they were collecting from affiliate programs that they barely had enough time to focus on their bread and butter—driving traffic to their own sites. Since then, FMTC has grown to aggregate content from 14,000 merchants across 23 affiliate networks, making it easy for publishers to automate the way they share advertisers’ coupons, deals, and products.

We caught up with the CEO of FMTC, Brook Schaaf, to talk about the current ecommerce and affiliate landscape and the exciting tools his team is working on to help tackle a new set of problems for publishers and advertisers presented by this historic time. Our favorite? One new tool (just put into beta) will help publishers match de-monetized Amazon links with same or similar products from other retailers—huge news considering the recent developments with Amazon’s affiliate program.”

Lead Distribution: Why it Belongs with Affiliate Programs

“Today’s environment has ushered in a wave of changes. While often challenging, these shifts can also result in the motivation to uncover new revenue opportunities. One that is plainly in sight – extending affiliate programs to include lead distribution.

In fact, forward-looking networks are already capitalising on this opportunity for continued revenue growth. Lead distribution enables you to monetise leads beyond what’s possible with the standard click and conversion traffic.”

Discover Innovations Accelerate Affiliate Program Diversification with Limitless Partner Discovery and Recruitment Overview

“Legacy affiliate networks make right-fit partner identification and activation a manual undertaking. Encumbered by this task, performance marketers hit automation and scale roadblocks that inhibit their ability to be omnipresent across the customer journey and unlock the full potential of the affiliate channel. Discover, the affiliate lifecycle management platform’s recruitment module, gives brands the ability to tap into partnerships both in Ascend™ and beyond. With limitless potential partners, granular search functionality and recruitment process visibility, identifying and activating right-fit partnerships is easier than ever.”

Affiliate Channel Growth: in trying times

“We’ve heard it in recent weeks: we are living in unprecedented times. And, with Amazon slashing commissions to its affiliate partners (what they call ‘associates’) and some big-box stores reducing and/or eliminating commissions altogether, it’s easy to believe that affiliate marketing is dead. PMA members, however, are seeing growth in their affiliate programs like never before.”

Understanding Performance Marketing │ Downloadable Infographic

“What is performance marketing? How does it work? What are the advantages of this type of marketing? To help answer these questions, we have created an infographic that will teach you the basics about the world of performance marketing, and help you decide whether it is right for your company (short answer: probably).

The most common type of performance marketing is affiliate marketing, and the great thing about affiliate marketing is that everybody wins! The advertiser (you) gets more sales, the publisher (affiliate partner) gets a commission for driving the sale, and the customer discovers new brands and offers.”