Affiliate Marketing Industry News Roundup 3-31-2020

“At Impact, we believe in the power of partnership. And our partners all over the world have created offers to make this ‘new normal’ an easier transition for those of us working from home or otherwise affected by COVID-19. A free month of podcasts, a complimentary workout session, discounts on laptops or meal kits: these helpful offers can make our lives just a little bit easier while we try to redefine how to be successful in business, at home and as a member of a society doing our part to keep ourselves and others safe from behind our closed doors. We hope you find them helpful too:”

Is an Affiliate Management Agency The Right Choice?

“During my 20 years in affiliate management I have learned marketing managers prefer the overall higher quality output they receive when partnering with an affiliate management agency.

What do we mean a higher quality output?

We’re talking about the additional perks you get working with a team of affiliate experts rather than putting all your eggs in one basket.”

Affiliate Program Evaluation: Getting Back to Profitability and Growth

“The affiliate space is a dynamic, competitive, and fast-paced environment. However, the fundamentals within the affiliate industry remain the same; know your product, know the customer, and produce enticing offers throughout the year that engage and encourage conversions.

But what if your affiliate program is no longer thriving? Perhaps you’ve had other business objectives that have taken priority and you find that you’re no longer growing within the affiliate space. How can you ensure your program is profitable, competitive, and growing alongside the industry? Here’s how:”

How to Get Started on WordPress: A Guide

“WordPress powers over 60 percent of blogs and more than 35 percent of all websites.

It’s one of the most popular website platforms on the internet, for good reason. It’s powerful and easy-to-use even if you don’t have a lot of technical experience.”

Pepperjam Introduces Affiliate Virtual Day Event, Digital Partner Day

“In response to events around the world being cancelled or postponed due to the Coronavirus (COVID-19) update, US-based affiliate marketing platform Pepperjam have set up an industry-first remote virtual day event, Digital Partner Day, in a bid to connect brands and partners during these unprecedented times.

Designed exclusively for brands, Digital Partner Day is a unique one-day-only on March 25 between 12pm-5pm EST. The virtual event provides a front-seat experience to listen in on top partner presentations, bringing insight, education and fun to the table.”

How to Calculate Affiliate Commission Rates

“Are you preparing to start an affiliate program but having trouble figuring out how to calculate the affiliate commission rate? Congratulations for giving it some thought and wanting to make things work! It is important to take the time to find a formula that benefits both you and your affiliates.”

Why Pausing or Stopping An Affiliate Program Is A High-Risk Business Decision

“In a challenging economic climate, like what we’re all dealing with at this moment, it’s common for companies to consider scaling back budget and cutting costs where necessary. This is especially true regarding marketing budgets.

While there are many digital channels that can offer considerable value in terms of top-of-funnel branding, there are far fewer that have the capacity to cost-effectively drive trackable, measurable, bottom-of-funnel results.”

COVID-19 Coronavirus guidance for merchants – 10 program optimization tips

“The COVID-19 outbreak has resulted in uncertain times with many of our merchant partners reaching out to our teams for guidance. With that in mind, we have put together a list of 10 tips to mitigate any disruptions you might be experiencing during the current market conditions.”

Gotta put the work in to get the results – Affiliate Relationships

“Relationships take time, but the strongest ones put that time in! Here is one affiliate relationship that our team cultivated within the affiliate channel of a premier travel brand. The affiliate was identified as a prospect and then added to the program within 30 days. Through hard work and testing, this affiliate and our team were able to improve their performance to the 20 affiliates, then #6 and now hovering right around the top ten. All incremental sales! Relationships in affiliate marketing need to be cultivated. Love these results!”

Don’t Sleep on Influencers & Bloggers—Why You Need Them

“Amidst the COVID-19 crisis, it’s evident now more than ever the importance of content publishers in your affiliate program. Although social media influencers and bloggers have gained a lot of popularity in recent years with their ability to drive revenue growth, it’s during unfamiliar times like these where they can provide a sense of familiarity. With consumer discretionary spending trending down, content publishers are able to supply the one thing everyone is still searching for—information. Good content publishers have the ability to continue to drive sales even when demand is down. They go to work advocating for your brand at a time when a coupon or special offer may simply be overlooked.”

The Case For Nurturing Your Affiliate Program

“In times like this, businesses of all sizes have to deal with the uncertainty of what lies ahead. Everyone who owns or runs an online business is trying to find ways to cut costs and keep their business afloat.

We’ve experienced stressful times in the 20 years we’ve been managing affiliate programs. The dot com doom of the late 1990’s early 2000’s and recession of late 2008 and 2009 certainly come to mind. Not only did we have to focus on our own business but work with many companies to help them through their own. It doesn’t have to be a time of panic or stress.”