Affiliate Roundup: New Tools, Incrementality, Back to School, and More

This week in FMTC’s Affiliate Roundup: Back to school is here! We look at some data for Americans’ spending this season. Plus, some friends across the industry have some new apps and insights to flaunt, Bed Bath & Beyond’s comeback is ready, and Pinterest and Amazon’s partnership is paying off.

Features

It’s Here: On-the-Go Partner Management via the Partnerize Mobile App

Track and optimize your affiliate programs with Partnerize’s new app.

Source: Partnerize

Case Studies, Profiles, and Awards

Can You Truly Define Which Affiliate Partners Drive Incremental Growth? With PartnerCentric’s Incrementality Index, You Finally Can.

The new index can help affiliate marketers identify incremental growth opportunities, from the right partners to the right commission structures.

Source: PartnerCentric

Overstock rebrands as Bed Bath & Beyond: What about the coupons?

The former retailer’s under new management — read more about their new beginnings.

Source: Yahoo Finance

Best Practices, Explainers, and Opinions

JavaScript Tag vs. API – What Is the Future of Affiliate Tracking?

Our friends at Hello Partner asked a panel of affiliate experts.

Source: Hello Partner

Seeing a Drop in Affiliate Revenue in GA4? Here’s Why

Read CJ’s comprehensive guide on current GA4 issues.

Source: Commission Junction

Events, Webinars, and Podcasts

Always Be Testing — Media Mix Modeling & Incrementality in Affiliate Marketing, Michael Kaminsky, CEO of Recast

Recast CEO joins the podcast to talk about incrementality in affiliate.

Source: Round Barn Labs

Affiliate Marketing Podcast — Part 1: Questions We Ask Ourselves About The Future Of Affiliate Marketing

impact.com co-founder Todd Crawford kicks off the podcast’s new season with insights on the future of affiliate.

Source: Affiverse

Affiliate Adjacent

Pinterest touts Amazon partnership progress, AI in Q2 earnings beat

Pinterest CEO reports feeling “very pleased” with the partnership’s payoff so far.

Source: TechCrunch

Back-To-School Shoppers Intensify Bargain Hunting

About half of all U.S. adults plan to do some back-to-school shopping this year, but inflation has caused the spend to rise.

Source: MediaPost