Affiliate Roundup: Industry Trends, Compliance Tips, and More

This week in FMTC’s Affiliate Roundup: What you need to know about affiliate trends, compliance tips, and promotional strategies as we close out the first month of 2023. Find the latest news in affiliate each week in our roundup!

Best Practices, Explainers and Predictions

Affiliate industry trends for 2023

Top 10 affiliate trends to know.

Source: ShareASale

Affiliate Marketing Compliance: 4 Things You Need To Know

Tips on how to stay in compliance with consumer protection laws.

Source: Forbes

Amazon advertising, promotions, or both?

Three scenarios to consider when deciding advertising and promotion strategy.

Source: Digital Commerce 360

Askin v. Programmatic

A discussion on the tradeoffs between access and ad-supported media.

Source: MediaPost

Inside CNET’s AI-powered SEO money machine

CNET Money’s staff under scrutiny for using AI tools to create content.

Source: The Verge

M&A, New Entrants and Raises

CJ Acquires Influencer Networking Platform, Perlu

Influencer networking platform Perlu to be integrated into CJ Influence.

Source: CJ

Case Studies, Profiles and Awards

Confiant Exposes A Cookie-Stuffing Scheme That’s Been Stealing Attribution Credit For Years

Confiant points to affiliate marketing platform Detaly Media for alleged cookie-stuffing scheme.

Source: Ad Exchanger

Shoppers Embrace Ecommerce, But Few Buy On The First Pass: Study

Study results show online shopping behaviors.

Source: MediaPost

Affiliate Adjacent

Ad Market Fell 12% In December, 6th Monthly Decline According To Expanded Index

Ad market sees another decline.

Source: MediaPost

DOJ slams Google to end ‘monopolistic grip’ on digital advertising

DOJ sets its sights on Google’s digital advertising power.

Source: Marketing Dive

ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced ‘Unknown’ Ad Spend

Programmatic transparency shows an improvement; in a previous study, auditors could not account for 15% of ad spend.

Source: MediaPost

Reddit Appoints First Chief Revenue Officer With Focus On Profit, Optimization

Reddit welcomes its first chief revenue officer.

Source: MediaPost