FMTC News
FMTC Employee Spotlight: Katie Jones
October 21, 2022
October 21, 2022
This week in FMTC’s Affiliate Roundup: More and more publishers are relying on monetization teams to handle affiliate. Meanwhile, advertising agencies brace for a potentially rocky holiday season. Find these topics and more in this week’s roundup!
Best Practices, Explainers and Predictions
‘A dollar is a dollar’: Publishers restructure commerce teams to drive revenue, experimentation
Media companies are creating monetization teams to manage affiliate and advertising revenues.
Source: Digiday
Consumers Rethinking The Holidays – Here’s What It Means For Advertising
How four types of consumers plan to spend on holiday travel and goods.
Source: MediaPost
Here is how much TikTok, Meta and other social platforms are paying creators
An overview of the revenue split between platforms and partners.
Source: Digiday
M&A, New Entrants and Raises
Bravo Savings Network Boosts Presence in the U.S. Market
The company looks to grow BravoDeal in the U.S. market.
Source: Martech Cube
Kudos raises $7M to recommend the right credit card for shopping rewards
Kudos aims to help consumers maximize credit card rewards.
Source: TechCrunch
Case Studies, Profiles and Awards
Bold, Brave, Innovative: The Winners of the 2022 Global Performance Marketing Awards
Big winners of the 2022 Global Performance Marketing Awards.
Source: PerformanceIN
Thai Kitchen Announces Affiliate Relationship with booking.com
A restaurant chain partners with a travel site.
Source: STL.News
Features
PayPal debuts a new rewards program that combines Honey’s discounts with other ways to earn
Paypal replaces Honey Gold with Paypal Rewards.
Source: TechCrunch
Affiliate Adjacent
Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter
Predictions from pre-holiday survey results.
Source: MediaPost