FMTC News
Hire the Right Affiliate Manager for Your Brand
June 9, 2020
June 10, 2022
From commission strategies to the importance of content in commerce, this week’s articles advise on the best affiliate marketing tactics. Read our weekly Affiliate Roundup to get the latest news, updates, and more!
Best Practices, Explainers and Predictions
5 Special Commission Strategies That Can Grow Your Partnership Program
Tips on how to approach commissions for your affiliate program.
Source: Partnerize
Commerce content: why it’s an effective strategy to bring in new revenue channels for your brand
The old industry adage, “content is king.”
Source: impact.com
FTC Proposes to Strengthen Advertising Guidelines Against Fake and Manipulated Reviews
Proposed updates to Guides Concerning the Use of Endorsements and Testimonials in Advertising regarding affiliate marketing.
Source: JD Supra
Micro-influencers and affiliate marketing
How to become a micro-influencer.
Source: ShareASale
Why Affiliate is the Power Player in the Customer Journey
A recent panel on affiliate marketing with executives from CJ, Klarna, and Button.
Source: CJ
M&A, New Entrants and Features
See the Full Picture with SimilarWeb Metrics in Recruit Partners
CJ partners with SimilarWeb.
Source: CJ
Case Studies, Profiles and Awards
IAB – Affiliate marketing’s significant growth in Australia
IAB Australia’s latest report shows affiliate marketing remains strong.
Source: AdNews
Events, Webinars and Podcasts
Affiliate Marketing, Leadership, and a Commodore 64 with Richard Dennys
Webgains CEO Richard Dennys talks about coding, education, and his first computer.
Source: Profitable Performance Marketing
Affiliate Adjacent
Linktree launches new Marketplace directory for users to browse its platform partners and integrations
Linktree Marketplace features the company’s integrated partners.
Source: TechCrunch
Twitter tests product drop alerts with Home Depot, Dior and others
Twitter experiments with opt-in notifications for sales of select products.
Source: Marketing Dive