Tools and software to help manage affiliate links and programs
This week’s highlights: Afflytics review, Affluent Link Scanner launch, and Monetization Finder announcement. Find the most interesting news to come out of affiliate each week in our Affiliate Roundup!
Best Practices, Explainers and Predictions
Google Gets Behind Multi-Retailer Affiliate Marketing
A closer look at Google’s push for publishers to use multiple merchants for affiliate links.
Source: Geniuslink
How I Acquired and Optimized a Product Review Site, and You Can Too!
An entrepreneur’s journey in affiliate via a product review platform.
Source: Geniuslink
Tools We Love – Track Your Affiliate Revenue Without The Hassle
A review of Afflytics by Geniuslink.
Source: Geniuslink
M&A, New Entrants and Features
Grovia Introduces Monetization Finder
Grovia introduces monetization finder tool.
Source: Grovia
Gen3 Marketing Announces Acquisition Of Oak Digital
Oak Digital joins the Gen3 Marketing family.
Source: Gen3 Marketing
LAUNCHING SOON – The Affluent Link Scanner
Affluent Link Scanner, which crawls for affiliate links on a page, to be available soon.
Source: Affluent
WSJ to Launch Commerce Initiative With Product Recommendations
This is behind a paywall but the headline is noteworthy for affiliate marketers.
Source: The Wall Street Journal
Case Studies, Profiles and Awards
Introducing Acceleration Partners’ New CEO
Matthew Wool is promoted to CEO of Acceleration Partners.
Source: Acceleration Partners
PMA Announces 2022 Board of Directors
Seven members join five sophomore board members for next year.
Source: PMA
Events, Webinars and Podcasts
Consumer Package Goods: not just for the grocery aisle anymore
Consumer package goods and performance marketing.
Source: Martech Record
Getting Down to Reality (and whisky) with Chris Tradgett
Chris Tradgett of Publisher Discovery talks about leadership and success in affiliate.
Source: Profitable Performance Marketing
Put it on the Record. Brands pitch publishers in a Shark Tank like environment
An event for merchants to pitch to publishers, Shark Tank-style.
Source: Martech Record
Three affiliate perspectives: the investor view, the organizational view and the channel view.
Discussions on affiliate, from three vantage points.
Source: Martech Record
Affiliate Adjacent
Firefox Now Offers Universal Opt-Out Tool
Mozilla increases privacy control for its Firefox browser.
Source: MediaPost
Quartile creates ‘largest cross-channel e-commerce advertising platform’ with Sidecar takeover
Quartile acquires performance marketing technology provider Sidecar.
Source: Marketing Tech
If you have an affiliate industry story to share, let us know!