Affiliate Marketing News 01-19-21
The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
Why Should Affiliate Managers Diversify Their Program?
You can’t simply rely on a few affiliates to drive the majority of your traffic, instead, affiliate managers must have a diverse portfolio of different affiliate types.
Source: Affiliate Insider
How Travel Brands Can Use the Affiliate Channel to Grow in 2021
COVID-19 impacted the travel industry. But there is hope on the horizon.
Source: Acceleration Partners
Quick Refresher of U.S. CAN-SPAM Requirements
New consumer privacy laws in the U.S. and elsewhere apply to many forms of digital promotion, including email marketing.
Source: Practical Ecommerce
2021 Expert Affiliate Marketing Predictions
While often harsh, 2020 taught marketers many invaluable lessons to use going forward.
Source: Pepperjam
2020 Holiday Sales Wrap-Up
Almost all of the overall holiday revenue growth was attributable to ecommerce.
Source: Practical Ecommerce
If you have an affiliate industry story to share, let us know!