Affiliate Roundup: Omnichannel Coupons, Podcast Season Finale, & More

This week in FMTC’s Affiliate Roundup: One of our favorite podcasts recaps its star-studded season. Our friends at impact.com make a case for blending affiliate and influencer marketing strategies. Check out tons of stats and graphs to make sense of the state of affiliate.

Best Practices, Explainers, & Opinions

The State of Affiliate Marketing: Benchmark Report (2023)

View the state of the industry through a series of stats and charts.

Source: Influencer Marketing Hub

Report: Coupons still play important role in today’s omnichannel shopping journey

Coupons continue to be top of mind for consumers — and should be top of mind for your omnichannel strategy.

Source: SmartBrief

Affiliate Marketing in a Cookieless World

Tracking and acquisition are changing. Download this e-book to learn the latest strategies.

Source: Refersion

How merging affiliate and influencer marketing expands reach, strengthens credibility, and accelerates conversions

Grow your reach and earn better ROI by blending affiliate and influencer marketing efforts.

Source: impact.com

Events, Webinars, & Podcasts

“What is Shaping the Creator Economy of Tomorrow?”: CreatorFest’s Launch Event Panel

Join the revolution at CreatorFest: Uniting creators, brands, and leaders to shape the future of the creator economy.

Source: Hello Partner

The Affiliate Marketing Podcast — That’s a Wrap! Highlights From This Season’s Guests

Season 15 of the Affiliate Marketing Podcast draws to a close. Check out the recap episode.

Source: Affiverse