Affiliate Roundup: Klarna’s New Shopping Tool, Key Moments From The Affiliate Marketing Podcast, and More

This week in FMTC’s Affiliate Roundup: A major affiliate player’s new partnership aims to strengthen brand partnerships. Klarna’s new AI shopping tool helps shoppers find their new favorite items, which comes as data shows no signs of shopping apps’ popularity waning. There are also talks of ad-free social media subscriptions, which may impact marketers.

Features

Brand partnership opportunities with BrandSwap Express

Awin embarks on a new journey with the retail media solution company.

Source: Awin

Klarna launches a suite of new features, including an AI-powered image-search tool

Just one of their new additions allows you to simply snap a shot of an item and Klarna will tell you where you can buy it.

Source: TechCrunch

Events, Webinars, & Podcasts

Affiliate Marketing Podcast — Highlights of the Season and What’s to Come in Season 14

Revisit some key moments in the podcast’s 13th season.

Source: Affiverse

Best Practices, Explainers, & Opinions

Google Gets Behind Multi-Retailer Affiliate Marketing

The search giant’s suggestion is just one reason to include a multi-retailer strategy in affiliate efforts.

Source: Geniuslink

Affiliate-Adjacent

Consumers to spend 50 billion hours in shopping apps in 2023

Shopping apps’ popularity shows no signs of slowing down any time soon.

Source: Business of Apps

How Meta, TikTok ad-free tiers could impact advertiser budgets

The impact could be minimal but is still worth some consideration and planning.

Source: Marketing Dive