FMTC News
Delta Zero: The Unknown Ideal?
July 19, 2023
October 15, 2021
Holiday Shopping Season Prep
Shopping trends to know and best practices to add to your performance marketing strategy this Q4. These topics and more in this week’s Affiliate Roundup!
Best Practices, Explainers and Predictions
How to Approach B2B Partnerships Within the Performance Channel
Explanations and tips for establishing B2B partnerships.
Source: PerformanceIN
Countdown to November and Beyond
A brief overview of what merchants and publishers should do to prepare for the holiday shopping season.
Source: CJ
How Performance Marketing Can Boost Holiday ’21
Using performance marketing strategies like affiliate marketing and SEO to reach out to holiday shoppers.
Source: Sourcing Journal
Google Update: Tag Links as Sponsored to Optimize Organic Search Rankings
Tagging affiliate links with ‘rel=“sponsored”’ to avoid getting de-ranked on Google search results.
Source: CJ
M&A, New Entrants and Features
AI shopping assistant Karma raises $25 million in Series A funding led by Target Global
Karma, AI shopping assistant and shopping network, raises Series A funding.
Source: TechCrunch
IronSource To Acquire Tapjoy For Approximately $400M
Tapjoy, a mobile advertising and app monetization company, to be acquired by IronSource.
Source: MediaPost
Hamster Garage Enters a Definitive Agreement to Acquire YC-backed Swipehouse
Partnerships and affiliate marketing agency Hamster Garage to acquire Swipehouse.
Source: KKCO
Instant Affiliate Insights from Publisher Discovery
Publisher Discovery Insights, which is available at no charge, gives users information on a website or blog and its affiliate relationships, collected from a large database.
Source: Publisher Discovery
Case Studies, Profiles and Awards
Whitepaper: Benefits of Working with Deal and Coupon Affiliates
Best practices for merchants and advertisers considering working with coupon affiliates.
Source: PMA
How NBC’s News Group is shaping NBCUniversal’s commerce bets
NBC News Group on combining streaming and commerce.
Source: Digiday
The 2021 Rakuten Advertising Golden Link Award Winners
List of winners in the 18th annual United States Golden Link Awards.
Source: Rakuten Advertising
Events, Webinars and Podcasts
FMTC at PI LIVE London 2021
Visit our Nook and chat with FMTC’s Helen Kembery, Merchant Relationships Manager.
Source: FMTC
Connect with us at ASW
Affiliate Summit West is coming up! Book a time to meet with Alan Rapoport, Jason Kalish, or Chrystal Roessler.
Source: Affiliate Summit
It’s Going to Be All Right, a Conversation with April Spigarelli
April Spigarelli, Senior Account Executive at Ibotta, Inc., on the Profitable Performance Marketing podcast.
Source: RSS
Martech Record and Firneo present a discussion on strategic partnerships.
An introduction on strategic partnerships by Firneo and Martech Record on October 28th at 3pm ET.
Source: Martech Record
Affiliate Adjacent
Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
Four trends for the 2021 holiday shopping season, according to a report by Digilant.
Source: MediaPost
If you have an affiliate industry story to share, let us know!