This week in FMTC’s Affiliate Roundup: We look at some helpful tips for making the most of Q4 for publishers, Awin and KINESSO announce new platforms, and the FTC makes a legal move against Amazon.
Features
Take Back Control of Your Ad Spend With Awin’s New Partner Ecosystem
The global affiliate platform unveils some major upgrades.
Source: Awin
M&A, New Entrants, & Raises
KINESSO, Matterkind And Reprise Come Together To Form New Unified Entity
The three big names are now fused under the KINESSO umbrella.
Source: KINESSO
Events, Webinars, & Podcasts
Can the affiliate channel help move overstocked and discounted inventory?
Spoiler alert: Yes — affiliate may even prove the best option for it.
Source: RSS.com
Best Practices, Explainers, and Opinions
How to craft an effective affiliate marketing campaign for the holidays
The clock is ticking on Q4 planning — check out these experts’ tips for a successful season.
Source: Marketing Brew
Affiliate-Adjacent
What retailers need to know about the FTC’s latest lawsuit against Amazon
In its latest crackdown, the FTC — and more than 15 state attorneys general — have filed an antitrust lawsuit against the retail giant.
Source: Digital Commerce 360
How publishers and advertisers are successfully implementing the next generation of AI
Read about these major use cases for AI in the affiliate industry.
Source: Digiday