Affiliate Roundup: #HP30Under30, Amazon’s October Sales, A Major Affiliate Survey, and More

This week in FMTC’s Affiliate Roundup: The wave of in-app shopping continues with the world’s #1 messaging service. Get ahead of holiday shopping with a new shopping event from Amazon. Congratulate Hello Partner’s 30 Under 30 winners with us, and check out key insights from a major survey of affiliate marketers.

Case Studies, Profiles, & Awards

#HP30Under30: Meet the Partnership Marketing Industry’s Future Leaders

Celebrating 30 early-career professionals making waves in the partnership marketing space.

Source: Hello Partner

How brands like Kizik and Pura are gaining new customers from referral codes

Referral codes may not be a new strategy, but they’re certainly paying off.

Source: Modern Retail

As Klarna aspires to be a global bank, affiliate marketing is its cash cow

The buy-now-pay-later provider has begun dabbling in affiliate.

Source: Sifted

Events, Webinars, & Podcasts

AI And Performance Marketing: Policies, Practices, And Legalities (Video Replay)

This panel webinar replay explores how AI is used in performance marketing — and the challenges the industry is facing.

Source: The Performance Marketing Association

Best Practices, Explainers, and Opinions

How Publishers Can Turn Engagement Into Revenue With First-Party Data

With 31% of publishers agreeing that affiliate marketing is a top money-maker, it may be time for first-party data to shine.

Source: AiThority

Affiliate Marketing in 2023: Survey of 2,270 Affiliate Marketers Reveals What’s Working

Over 2,000 affiliate marketers were surveyed — some of the results may surprise you!

Source: Authority Hacker

Affiliate Adjacent

TikTok is testing a partnership with Google as it looks to beef up its search features

Gen Z’s preferred search engine is now partnering with the internet’s most powerful one. (Note: Article only available to subscribers.)

Source: Business Insider

With 14 million ecommerce sites, the US is atop the online world

In only four years, the number of e-commerce sites has almost tripled, with the U.S. home to half of them.

Source: Digital Commerce 360

Amazon confirms dates for Prime Big Deal Days

Get ahead of Black Friday with Amazon’s next wave of major sales, slated to begin October 10.

Source: Retail Dive

WhatsApp is introducing Flows for a richer in-app shopping experience

The trend of in-app shopping continues with the world’s top messaging platform.

Source: TechCrunch