Affiliate Roundup: Tracking the Future of Tracking

This week in FMTC’s Affiliate Roundup: Big changes on cookies and their alternatives are expected in the coming months, and Big Tech and marketers alike prepare for the shake-up. We also celebrate the Influencer Marketing Awards winners!

Best Practices, Explainers, and Opinions

Many Cookieless Alternatives Still Rely On IDs – That Has To Change

Fewer than half of advertisers are well informed on alternatives to cookies for tracking.

Source: AdExchanger

Case Studies, Profiles, and Awards

Celebrating Creativity, Innovation, and Excellence: Highlights from the Influencer Marketing Awards 2023

Awards included Best Use of a Small Budget, Best Fashion & Beauty Campaign, Best Gaming Campaign, and Rising Star of the Year.

Source: Hello Partner

Affiliate Adjacent

How It Crumbles: Google Unveils Privacy-First API to Start Replacing Cookies

Read up on how to stay ahead with the new changes, which are slated to roll out to 99% of users by mid-August.

Source: Hello Partner

Apple Mail to Remove URL Tracking Parameters

Meanwhile, the latest iOS — expected in September — will bring more privacy for users and more work for marketers.

Source: Practical Ecommerce