Affiliate News
FMTC New Merchants Include Chilled Beverages, HerTrove, Punta Santos, Seed Health, & Toybox Labs
November 20, 2023
July 14, 2023
This week in FMTC’s Affiliate Roundup: Twitter begins paying out for certain creators — with some limitations — while AI helps shoppers with coupons. Meanwhile, impact.com, browser extensions, and The Wall Street Journal each grow their presence in the affiliate space. Tricia Meyer also helps us further understand new FTC rules with her disclosure cheat sheet.
Features
impact.com Announces Fully Integrated Influencer and Creator Partnership Management Platform, Empowering Brands and Creators to Discover, Create and Manage Long-Term, Productive Partnerships
One of the most used affiliate platforms expands its offerings.
Source: MarTech Series
Best Practices, Explainers, and Opinions
Affiliate and Influencer Disclosure Cheat Sheet
Tricia Meyer breaks down the do’s and don’ts of the new FTC guidelines.
Source: Tricia Meyer
Is it time that extensions “standing down” became universal across all networks & platforms?
Making the case for consistency across browser extensions and how they track and award sales.
Source: James Little
M&A, New Entrants, and Raises
Pantastic acquires leading affiliate marketing platform, Refersion
The acquisition will propel e-commerce growth forward.
Source: Yahoo Finance
Case Studies, Profiles, and Awards
ChatGPT Enters the Affiliate Space and Unleashes Conversational Coupon Code Opportunities
Shoppers can now seek out coupon codes through the AI chatbot, but its effect on affiliate remains to be seen.
Source: Hello Partner
Shopping Extensions Are Here to Stay — Learn to Measure and Test Their Impact
Consumers love finding deals via browser extensions; read up on some best practices for marketers.
Source: Total Retail
One Year In, The Wall Street Journal’s Buy Side Is Fine-Tuning Its Affiliate Strategy
As the market evolves, the WSJ’s affiliate arm continues to solidify its position in the space.
Source: Adweek
Affiliate Adjacent
Twitter starts sharing ad revenue with verified creators
Ad revenue will now go in part to Twitter Blue users who reach a threshold of engagement.
Source: TechCrunch
Count ‘Em Up: Amazon’s Prime Day Draws $12.7B In Spending
The annual two-day deals extravaganza proved lucrative as ever in 2023, with almost $1 billion coming from BNPL purchases.
Source: MediaPost