Affiliate Roundup: European Affiliate News, Search Engine Shopping, and More

This week in FMTC’s Affiliate Roundup: Affiliate, coupons, and privacy in the UK and EU are of particular interest, the PMA welcomes new leadership, and Google shopping takes a backseat to Amazon. Plus, which affiliate network is the most popular?

Best Practices, Explainers, and Opinions

2023 Affiliate Buyer’s Guide: impact.com, CJ, Rakuten Lead in Platform Usage

A study of 275 affiliate marketers shows impact.com is the most-used network.

Source: Martech Record

M&A, New Entrants, and Raises

Kevin Edwards Announces Affiliate Marketing Trade Body, Says Tracking Will Be a Focus

The UK’s first affiliate trade body enters the arena.

Source: Hello Partner

COUPONS4U GmbH takes over SaaS startup vchfy

The coupon sites are set to merge. (Note: Article is in German.)

Source: Coupons.de

Case Studies, Profiles, and Awards

Thompson And Isbrandtsen Join PMA Leadership

The PMA welcomes CJ’s Strategic Insights Director, Sandra Thompson, to the Board of Directors and Lauren Isbrandtsen, VP of Client Partnerships at Ibotta, as the new Chair of the Publisher Recruitment and Education Council.

Source: The Performance Marketing Association

Events, Webinars, and Podcasts

How to Make Positive Change When Your Chips Are Down with Dave Simmons, JUCY

JUCY Strategic Advisor Dave Simmons discusses how his business pivoted in the uncertainty of the pandemic.

Source: Commission Factory (Awin)

Affiliate Adjacent

Amazon Still Overpowers Google, TikTok Declines, Study Finds

Track trends in how each generation searches for products and breaking news across various platforms.

Source: MediaPost

CJEU ruling on Meta referral could close the chapter on surveillance capitalism

A recent ruling against Meta shows that the EU continues to take its citizens’ online privacy very seriously.

Source: TechCrunch

Google Kills Its Shopping Marketplace

Users will now be taken to the checkout screen on a merchant’s website.

Source: Marketplace Pulse