FMTC News
Affiliate Roundup: Cookie Memes, Powerful Tools and Metrics, The FTC Strikes Back, & More
January 9, 2024
June 9, 2023
This week in FMTC’s Affiliate Roundup: Industry veterans and experts take center stage dissecting categorization, innovative partnerships, and the evolution of affiliate. We also look at some acquisitions, features, and trends taking the e-commerce world by storm.
Best Practices, Explainers, and Opinions
100 affiliate partnerships changing the game
Check out this shortlist of innovative and effective business partnerships, part of the Awin Report Power 100.
Source: Martech Record
The Future of Commerce: An Expert’s Guide
Industry pros share data, insights, and opinions on the state of e-commerce.
Source: Hello Partner
Affiliate Categorisation Is a Busted Flush
Kevin Edwards posits that terminology in the affiliate space may be “outdated” and explores how valuable data may be affected.
Source: Hello Partner
Case Studies, Profiles, and Awards
SheerID: How Brands Such as ASICS and Target are Acquiring Customers Via Identity Marketing
Offering deals to a specific demographic or identity (say, teachers or students) has been proving fruitful.
Source: Martech Zone
Events, Webinars, & Podcasts
Affiliate Marketing Podcast: Affiliate Marketing Industry Then and Now
Industry veteran Jim Banks talks affiliate past, present, and future.
Source: Affiverse
M&A, New Entrants, & Raises
Performance Marketing Agency New Engen Acquires Disruptive and Innovative Partner Marketing Agency, LT Partners
LT Partners founder and CEO Lacie Thompson says of the merger: “From the moment I met the leadership team at New Engen, we’ve been completely aligned. … we all believe in the power of data, innovation and true expertise.”
Source: Yahoo Finance
Affiliate Adjacent
Almost half of consumers are not currently loyal to brands
Recently, consumer loyalties lie more with saving money — find out more about this trend.
Source: Marketing Tech News
Amazon Pay adds Affirm buy-now-pay-later service
BNPL continues to grow in the retail space.
Source: Digital Commerce 360
Shopify’s Shop app introduces a new ‘Shop Cash’ rewards program
Shoppers will now earn 1% back on Shop Pay purchases, which will be available for future in-app transactions.
Source: TechCrunch