Affiliate Roundup: Fake Traffic, Attribution and More

This week in FMTC’s Affiliate Roundup: We’re revisiting some topics that continue to be hot this week, including influencers and de-influencers. We also included an article with great visuals on not-so-great numbers on publishers’ earnings in 2022. Check out our curation of the most interesting news in affiliate this week!

Best Practices, Explainers and Predictions

The Next Trillion Dollars

FMTC’s Brook Schaaf breaks down what affiliate needs to consider as annual online retail aims for the next trillion dollars.

Source: Hello Partner

Subnetwork Solutions: How Machine Learning is Tackling Affiliate Fraud

The third installment of Hello Partner’s series on subnetworks.

Source: Hello Partner

What is multi-channel attribution? Basics and best practices

Multi-channel attribution essentials and examples.

Source: impact.com

Why Not Integrating Your Affiliate and Influencer Programs is a Risk You Can’t Afford to Take

Four reasons why you should integrate influencer marketing into your affiliate marketing program.

Source: Influencer Marketing Hub

Why are Brands Obsessed with Influencers When the ROI Isn’t Always There?

On the flip side, Martech Record puts forth the risks involved in influencer marketing.

Source: Martech Record

M&A, New Entrants and Raises

WPP acquires data driven influencer marketing agency Goat

WPP acquires Goat, which specializes in influencer marketing campaigns.

Source: WPP

Case Studies, Profiles and Awards

In graphic detail: Publishers’ full year 2022 earnings

2022’s less-than-stellar numbers in graphic form.

Source: Digiday

Features

LT Partners Launches LIFT, an Affiliate Analytics Platform, for Brands to License

LT’s LIFT comprises analytics solutions for affiliate marketers.

Source: Cision

Affiliate Adjacent

$142.8 Billion In Revenue Lost To Fake Traffic In 2022

An estimated 11.3% of all traffic is fake.

Source: MediaPost

Deinfluencing on social apps is a wake-up call for brands

What this trend means for marketers.

Source: Business of Apps