Affiliate Roundup: Proximity Marketing, Omnichannel, and More

This week in FMTC’s Affiliate Roundup: We’re taking a look at how major retailers are using Bluetooth tech to attract nearby customers. Part two of Hello Partner’s topic on subnetworks shines a spotlight on rogue affiliates. Find the latest news articles in affiliate marketing here in our roundup!

Best Practices, Explainers and Predictions

6 ways inflation has impacted the affiliate marketing industry

Lessons to keep in mind while working toward your 2023 goals.

Source: The Drum

The Problem with Subnetworks – Part Two

What to do when you come across a rogue affiliate.

Source: Hello Partner

Case Studies, Profiles and Awards

How Are Retail Stores And Venues Utilizing Beacons For Proximity Marketing?

Beacon marketing strategies used by big names in retail, such as Macy’s and Target.

Source: Martech Zone

The New Requirement for Landing Media Coverage

How affiliate has changed the landscape for publicists.

Source: The Business of Fashion

The Shopper Speaks: Omnichannel shopper activity flourishes

Omnichannel seems to be here to stay.

Source: Digital Commerce 360

What online retailers can learn from Evite’s business model pivot

Evite’s switch from ads to premium services turns a profit.

Source: Digital Commerce 360

Affiliate Adjacent

Amazon Made Sales Data Public

Amazon tests displaying sales data that boost popular items.

Source: Marketplace Pulse

Google goes all-in on bringing AI to Workspace

Google plans to further integrate AI into its productivity apps, and Microsoft seems to be charting the same course.

Source: TechCrunch

Scoop: Lifehacker sold by G/O to Ziff Davis

Ziff Davis acquires publisher Lifehacker.

Source: Axios