Affiliate Roundup: Product Reviews, Buyer’s Remorse, and More

This week in FMTC’s Affiliate Roundup: A survey of shoppers report how product reviews impact their buying decisions. Meanwhile, Google takes on buyer’s remorse. Find the latest affiliate news in FMTC’s roundup!

Best Practices, Explainers and Predictions

DigiPlus Fest 2023: Are influencers competing with affiliates?

A panel discussion on influencers vs. affiliates.

Source: ETBrandEquity.com

How will ChatGPT change freelancing? 5 publishers weigh in

Considerations publishers should take as AI writing software becomes more available.

Source: Digiday

M&A, New Entrants and Raises

AppCard and Ideal™ Introduce Hyper-Personalized Coupons for Grocers to Lift Customer Loyalty

The new integration allows visitors to clip coupons without leaving the grocer’s site.

Source: Cision

M’sian affiliate marketing firm bags over US$10mil, to acquire complementary tech startups

Involve raises $10 million.

Source: Vulcan Post

Case Studies, Profiles and Awards

98% of Us Shop Online (And 74% Have Buyer’s Remorse) – Could Google’s New Tool Fix That?

Google’s “Shop with Confidence” aims to lower shopper’s remorse.

Source: GOBankingRates

Awin and ShareASale Permanently Implement Flexi-Week Amid Trial Success

Employees in 17 of its offices worldwide will be working four-day workweeks indefinitely.

Source: ShareASale

Klarna wins over the US

The BNPL company finds its footing in the U.S.

Source: TechCrunch

Events, Webinars and Podcasts

Affiliate Marketing Podcast S10 E8 Highlights from AMPLIFY: Big Affiliate Performance Marketing Trends for 2023

Top trends for affiliate marketing in 2023, including gifting and AI.

Source: Affiliate Marketing Podcast

Affiliate Marketing Podcast S10 E10 Budgeting for Success in your Affiliate Program

Tips on how to set up a budget for your program.

Source: Affiliate Marketing Podcast

Affiliate Adjacent

80% of mobile shoppers say reviews have biggest impact

A survey of 2,000 shoppers in the US and UK reports the effectiveness of customer reviews.

Source: Business of Apps

More brands are now testing TikTok’s Shop feature in the US

Apparel and beauty brands are logging in to TikTok’s Shop.

Source: TechCrunch

To Boost Outdoorsy Cred, Dick’s Buys Walmart’s Moosejaw

Dick’s Sporting Goods buys Moosejaw.

Source: MediaPost

What a podcasting industry slowdown means for advertisers

The state of advertising as streaming platforms tighten their belts.

Source: Marketing Dive