Affiliate Roundup: New Networks, Community for Content Creators

This week in FMTC’s Affiliate Roundup: We saw announcements for platforms of interest for affiliates, advertisers, and brands. LinksCircle introduces a new network; meanwhile, affable.ai and Commission Factory launch platforms that might aid in partnership opportunities.

Best Practices, Explainers and Predictions

2023 Affiliate Marketing Trends to Watch

Major trends to watch out for this year.

Source: TUNE

M&A, New Entrants and Raises

affable.ai Launches ‘Community’: A Seamless Way For Influencers To Apply For Brand Collaborations And Affiliate Programs

affable.ai’s new platform automates management of content creators.

Source: Newswires

Commission Factory Launches Integrations Marketplace

Commission Factory announces new platform for advertisers.

Source: Commission Factory

LinksCircle Launches New Global Affiliate Marketing Network

LinksCircle launches new network.

Source: Newsfile

Gen3 Marketing Successfully Integrates Agencies, Introduces a Singular Brand

Gen3 consolidates its agencies into a single company.

Source: GlobeNewswire

Case Studies, Profiles and Awards

CNET pushed reporters to be more favorable to advertisers, staffers say

AI writing software becomes a source of tension between CNET staff and its parent company.

Source: The Verge

Rakuten Proves Incrementality Of Its Cash Back Program

Rakuten provides evidence of the incrementality of its Cash Back program.

Source: MediaPost

Events, Webinars and Podcasts

Mark your calendars for ThinkTank US 2023

Awin and ShareASale bring back ThinkTank after a short hiatus.

Source: ShareASale

Program Segmentation: Fireside Chat With Lisa Riolo

An interview with impact.com co-founder Lisa Riolo.

Source: Affiliate Marketing Podcast

Features

impact.com to Power New Offers Across Google Surfaces, Providing Merchants with a Simplified Way to Share Discounts, Helping Consumers Find Relevant Deals and Discounts

Impact.com partners with Google.

Source: impact.com

Affiliate Adjacent

Arete Research Predicts A Reckoning For Digital Advertising In 2023

Research predicts a decrease of up to 10% in ad spend.

Source: Ad Exchanger

Google Search Feature: Coupons From Stores

Google tests coupons in search results.

Source: Search Engine Roundtable

Microsoft, Google’s AI race points to shifting search power balance

Two major players expand their plans for AI in search features.

Source: Marketing Dive

Yahoo will lay off 20% of staff, or 1600 people

Following Yahoo’s investment in Taboola, it plans to shutter its native ad platforms.

Source: TechCrunch