Affiliate Roundup: Black Friday Rewind, Coupon Monitoring and More

This week in FMTC’s Affiliate Roundup: We look back on Black Friday trends that played out. We also check out impact.com’s newest feature, which takes on the issue of coupon abuse. Get the latest affiliate news in our weekly roundup!

Best Practices, Explainers and Predictions

SaaS Affiliate Programs: The Blue Ocean Of Affiliate Marketing

Four reasons why one might consider SaaS affiliate programs.

Source: Forbes

M&A, New Entrants and Raises

Publicis Groupe Boosts Commerce Offering With Acquisition of VIVnetworks

VIVnetworks to be integrated with Publicis Groupe’s CJ.

Source: MediaPost

Yahoo gets 25% stake in Taboola as part of long-term advertising deal

Yahoo and Taboola agree to a 30-year partnership.

Source: TechCrunch

Events, Webinars and Podcasts

Affiliate Transformations: About Partnerships & Why Data is the New Trust

An interview with PartnerHacker’s founders Jared Fuller and Isaac Morehouse.

Source: Affiliate Insider

PMA Holiday Happy Hour 2022

PMA to host a virtual happy hour on December 14.

Source: PMA

Features

Introducing Promo Code Monitoring: How impact.com’s newest feature guards brands against coupon misuse

impact.com releases a monitoring system intended to catch coupon use violations.

Source: impact.com

Affiliate Adjacent

Meet The MSPA, The IAB’S Answer To State Privacy Laws

The IAB introduces a framework for publishers that addresses multiple state privacy laws.

Source: Ad Exchanger

Winners and losers of Black Friday 2022

This year’s Black Friday trends and how they compare to predictions.

Source: Retail Dive