Affiliate Roundup: Digital Ad Spend Fizzles

This week in FMTC’s Affiliate Roundup: A disappointing end of 2023 for digital ad spend as it misses projected levels. One such example is Dotdash Meredith, which has suffered from slow traffic since the merger of the two media giants. Read these articles and more on this week’s roundup!

Best Practices, Explainers and Predictions

How Bot Attacks can Damage your Affiliate Marketing

Three ways “bad bots” can affect your business.

Source: iLounge

M&A, New Entrants and Raises

Dotdash Meredith Merger Marred By Weak Traffic And A Pullback In Ad Spend During Q3

The merger of Dotdash and Meredith was a victim of poor timing.

Source: Ad Exchanger

‘Forbes’ Is Close To Sale To Investor Consortium: Report

Forbes CEO updates staff on potential acquisition.

Source: MediaPost

Travel app Hopper raises $96M from Capital One to double down on social commerce

The investment brings the total raised capital to $740 million.

Source: TechCrunch

Case Studies, Profiles and Awards

Cashback, Coupons, and Codes: The Power of Retail Incentives

Infographic on e-commerce incentives.

Source: Wildfire

Performance Marketing Awards 2023: Entry Kit Ready For The Performance Industry’s Oscars

The entry kit for the 2023 awards is now available.

Source: PerformanceIN

Affiliate Adjacent

Malvertising Is Maturing, And So Must Our Industry

The evolution of malvertising.

Source: Ad Exchanger

Twitter growth prospects flatten, but few are spared from pummeling digital downturn

Digital ad spend hasn’t quite reached its projected level.

Source: Marketing Dive