Affiliate Roundup: The Economy’s Effects on Shopping Behaviors, Brand Loyalty, and More

This week in FMTC’s Affiliate Roundup: We’re looking at how the economy influences shopping habits for the holiday season. One such effect: a decline in brand loyalty in favor of better deals. Read these articles and more in this week’s roundup!

Best Practices, Explainers and Predictions

7 steps publishers can take after the September 2022 Google product reviews update

Tips to help publishers navigate Google’s latest guidelines for product reviews.

Source: impact.com

Mounting economic pressure means less sales but boosts to AOV

A look at how shifts in shopping behaviors is predicted to result in a higher AOV in Q4 despite slump in sales.

Source: ShareASale

Case Studies, Profiles and Awards

The founder of The Newsette: How this 27-year-old woman earned $220 million by sending out a newsletter

How one person leveraged affiliate and partnerships to grow her newsletter magazine into a multimillion-dollar business.

Source: El Pais

Wildfire Systems to Power New Loyalty and Rewards Program for Visa’s Global Network of Card Issuers

Wildfire Systems partners with Visa to offer coupons, cash back, and other rewards to cardholders.

Source: Cision

FMTC News

PI LIVE London 2022: Meet With FMTC!

Connect with FMTC’s Jason Kalish, Helen Kembery, and Chrystal Roessler via the event hub!

Source: FMTC

Affiliate Adjacent

79% of Merchants Tout Importance of Digital Coupons In-Store

Retailers weigh in on the most important digital tools to garner traffic.

Source: PYMNTS

Brand switching is rife amidst the cost of living crisis

The current state of the economy is testing brand loyalty.

Source: Marketing Tech

TikTok Poses Threat To Amazon With New Warehouse Plans

TikTok is recruiting for fulfillment center positions, signaling a major step for its e-commerce strategy.

Source: MediaPost

Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic

The company reports that 78% of surveyed consumers say they head to Walmart.com during sales events.

Source: MediaPost