Affiliate Roundup: “Real Talk” about affiliate’s present and future

This week in FMTC’s Affiliate Roundup: We dive into the heart of affiliate marketing – the industry’s shortcomings and present status and how the emerging themes will play into our future. Find these topics and more in this week’s roundup!

Best Practices, Explainers and Predictions

Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust

Consumers signal their strategy for Black Friday shopping.

Source: MediaPost

It’s time for the next “real talk” within affiliate marketing

A hard look at affiliate’s shortcomings and how we can overcome them.

Source: Marketing Dive

Retail Media Platforms Can Learn And Leverage A Thing Or Two From Affiliate

Lessons retail media might want to heed before other channels seize the opportunity.

Source: AdExchanger

The Current State And Future Potential Of Affiliate Marketing

Five themes that drive the growth of affiliate.

Source: Forbes

M&A, New Entrants and Raises

digidip, shopping24, and Yieldkit merge into . . . mrge

Three companies become one to offer commerce advertising solutions.

Source: mrge

Case Studies, Profiles and Awards

Ringing in the CJ Ambassador Class of 2022

Agency team members who earned the CJ Ambassador badges.

Source: CJ

The Shopper Speaks: Saving money and speeding up delivery still matter

Insights and predictions from results of an August 2022 survey.

Source: Digital Commerce 360

Events, Webinars and Podcasts

A Deep Dive Into Coupon Affiliates with Tiara Rea-Palmer

An interview with Tiara Rea-Palmer, Director of Partnerships at CouponFollow.com. 

Source: Profitable Performance Marketing

KINZA 360 is Heading to Dubai – Visit the Largest Affiliate Marketing Event of 2022

The event will be held at the Festival Arena in Dubai on October 26-27.

Source: B2C

Affiliate Adjacent

Amazon Now Consumers’ Most-Preferred Ad Environment, While Instagram Is Marketers’

Consumer vs. marketer preferences in top advertising environments.

Source: MediaPost

In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads

How Gen Z app spending habits compare to older generations.

Source: MediaPost

Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter

Advertisers can now run ads on Microsoft, Google, Facebook, and Instagram via Multi-platform.

Source: MediaPost

Queen Elizabeth II Paid for Her Silk and Pearl Wedding Gown With WWII Ration Coupons

A look at how the late queen used coupons to get her dream wedding gown.

Source: Us Weekly