Affiliate Roundup: impact.com Announces Layoffs, Walmart Rewards Customers, and More

This week brought some big news in the affiliate space. After an ambitious year of growth and acquisitions, impact.com announces employee layoffs. CEO David A. Yovanno cites aggressive hiring strategies and worsening market conditions as reasons for this development. Meanwhile, we also saw news that might benefit consumers, including the Walmart Rewards program. Find the best tips for affiliates and merchants each week in our Affiliate Roundup!

Best Practices, Explainers and Predictions

Brands, This is Why You Need to Utilise All Publisher Types: Insight from the PMA Virtual Conference 2022

Why partnering with different types of publishers should be part of a merchant’s promotion strategy.

Source: PerformanceIN

Influencer Marketing v. Affiliate Marketing: Must There Be a Fight?

The intertwined relationship between affiliate marketing and influencer marketing.

Source: Apogee

Why And How To Leverage Editorial Affiliate Marketing For Holiday Product Campaigns

Three tips for planning your Q4 campaigns.

Source: Forbes

M&A, New Entrants and Raises

A Message from our CEO David A. Yovanno & Co-Founder Per Pettersen

impact.com announces layoffs.

Source: impact.com

Events, Webinars and Podcasts

PI LIVE is Coming to Miami with a 3-Day Event Dedicated to the Best in Partnership Marketing

Welcome to Miami, PI LIVE!

Source: Performance

Features

How beauty is leveraging Shopify’s new influencer platform

Beauty brands are using Shopify Collabs to grow their affiliate programs.

Source: Glossy

Refersion Launches Amazon Connect, Expanding Affiliate Marketing Capabilities for Ecommerce Brands on Amazon and Shopify

Performance marketing platform Refersion announces affiliate marketing integration with Amazon Marketplace.

Source: Townnews.com

Walmart+ adds a new cash-back feature for members, Walmart Rewards

As the newest feature to come out of the Walmart/Ibotta partnership, Walmart+ will be rewarding customers for purchasing special offers.

Source: TechCrunch

Warum die Global Savings Group jetzt Cashback in den Offline-Handel bringt (Why Global Savings Group is now bringing cashback to offline retail)

Global Savings Group (formerly Cuponation) aims to make cash back available to brick-and-mortar food retailers.

Source: OMR