Affiliate Roundup: Bing’s Annotation Features, the Future of CLO and More!

This week’s affiliate news: Bing announces new features in its search results that make shopping easier for consumers. Beyond online shopping, card linked offers (CLO) faces a future with a shift to consumers and marketers. Find the latest news, case studies, and more every week in FMTC’s Affiliate Roundup!

Best Practices, Explainers and Predictions

GA4: Why the New Platform is Set to Revolutionise Marketing

How to transition your platform to GA4, and why you should do it now.

Source: PerformanceIN

How to Start An Affiliate Program: A Step-by-Step Guide

A basic guide on affiliate programs for merchants new to affiliate.

Source: Martech Record

The Current State and Future of Card Linked Offers

An argument that marketers and end users (rather than banks or credit card companies) are the future of CLO.

Source: Button

What The End Of Days For Ad Tech Might Look Like

With many ad tech companies recently below their IPO price and the looming bans on third-party cookies, the future of ad tech is questionable.

Source: AdExchanger

Case Studies, Profiles and Awards

Microsoft Bing’s annotation feature: price history, coupons and ethical choice

When users search on Bing, they can now see directly on the search results if coupons are available for those items.

Source: Ghacks

Affiliate Adjacent

Restaurant reward programs driving sales amid food inflation

Loyalty programs keep customers coming back despite rising food prices.

Source: Axios

Teens have abandoned Facebook, Pew study says

Gen Z is flocking to newer platforms like TikTok (although Meta’s Instagram is still hanging in there).

Source: TechCrunch

US online prices post first annual drop in over 2 years as pandemic demand cools

We’re seeing lower prices for online sales of electronics, apparel, and toys for the first time in 25 months.

Source: Digital Commerce 360