Affiliate Roundup: Tech Advances, Platform Launches, and More

We saw platform launches and advances in tech this week. Admitad followed up a successful beta with an official launch of Monetize Network. And perhaps one of the more interesting recent launches is Merriam-Webster’s monetized review site. Read these articles and more in our roundup!

Best Practices, Explainers and Predictions

FTC Issues Proposed Changes to Endorsement Guides

The FTC publishes proposed changes to “Guides Concerning the Use of Endorsement and Testimonials in Advertising” to include a new example for affiliate marketing, endorser liability, and more.

Source: Tricia Meyer

M&A, New Entrants and Features

Admitad Launches Monetisation Platform for Content Projects, Mobile Apps and Browser Extensions

After last year’s beta version brought in $260 million in gross merchandise value, Admitad officially launches Monetize Network.

Source: PerformanceIN

The Awin Group introduces new agency certification and launches multi-market Agency Success Center

Awin offers a new certification for agency account managers.

Source: ShareASale

After 191 years of defining words, Merriam-Webster starts cashing in on affiliate marketing with product reviews

The popular dictionary now doles out more than definitions.

Source: Niche Pursuits

Case Studies, Profiles and Awards

Brave, Creative and Unique – Winners of the 2022 Performance Marketing Awards Revealed

Awin was one of the biggest winners of the night, taking home six PMAs.

Source: PerformanceIN

Popular Science Owner Recurrent Ventures Raises $300 Million in Blackstone-Led Round

Blackstone makes a big investment in online publishing.

Source: The Wall Street Journal

Record profit and revenue at Future as staff get annual bonus early

With revenue up 48%, Future staff reap early rewards.

Source: Press Gazette

The Rundown: BuzzFeed Inc. revenue up by 26% despite hits to commerce business, expects similar momentum in Q2

In the first full quarter since Buzzfeed, HuffPost, and Complex Networks merged, Buzzfeed, Inc. posted an increase of 26% YoY.

Source: Digiday

Events, Webinars and Podcasts

Affiliate Marketing Paid Placements

Dos and don’ts of affiliate marketing advertisements. 

Source: Profitable Performance Marketing

Innovation Through Strategic Tech Partnerships

CJ’s Aruna Bhagtani and CreatorIQ’s Jason Jay Sharma discuss how strategic partnerships promote advances in tech.  

Source: CJ

Affiliate Adjacent

DuckDuckGo Launches National Ad Campaign For TV, Radio – Watching You

The search engine’s newest ad campaign uses its soundtrack to emphasize online privacy (or lack thereof).

Source: MediaPost

Senate bill would break up Google’s ad business

If it moves forward, Google (and perhaps other big tech companies like Meta) would have to back out of other companies involved in advertising.

Source: Engadget