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February 2, 2016
April 22, 2022
Online privacy and data protection has been a focus for governments in recent years. This week, we chose articles that show this issue in a different light – from the US court’s decision to keep web scraping legal to a survey that shows consumers might not care so much about it as we would think. These articles and more in this week’s Affiliate Roundup!
Best Practices, Explainers and Predictions
Consumers aren’t so worried about data misuse by advertisers
A survey by Tinuiti finds consumers are mostly worried about their data being used illegally by criminals rather than by advertisers.
Source: MarTech
The Definitive Guide to Instagram Affiliate Marketing
Seven ways to promote affiliate links on Instagram.
Source: Neal Schaffer
M&A, New Entrants and Features
Compliance specialists launch Telegram Monitoring tool
Rightlander.com has launched Telegram Monitoring Tool, a tool that lets users know when their marketing partners post links and text about their brand.
Source: The Advertiser
Instagram rolls out product tagging feature to US users
In the next few months, all Instagram users with public accounts will be able to tag products on their content.
Source: TechCrunch
Case Studies, Profiles and Awards
Amazon Raises Affiliate Commission Rates
Amazon raises commission rates for some of its categories, but only for a limited time.
Source: Search Engine Journal
Only 12% of full-time creators make over $50K a year, says Linktree
The surprisingly low percentage of creators who make $50K or more indicates that there’s still plenty of opportunity for merchants to partner with influencers.
Source: TechCrunch
Events, Webinars and Podcasts
Leadership Speaker Series: Hanan Maayan, Founder of Trackonomics.
Hanan Maayan of Trackonomics speaks about his journey as an industry leader.
Source: Martech Record
Affiliate Adjacent
Web scraping is legal, US appeals court reaffirms
In a time when international governments are pushing for more online privacy, the US appeals court rules scraping publicly accessible data is still legal.
Source: TechCrunch