Affiliate News
Affiliate Marketing Industry News Roundup 03-23-2021
March 23, 2021
April 15, 2022
In this week’s Affiliate Roundup: a guide on how to be a finfluencer; affiliate strategies to use for iOS14.5; and Rakuten to host another Big Give Week. Find these articles and more of the latest news in affiliate!
Best Practices, Explainers and Predictions
Affiliate marketing for financial products just got harder
Guidance advice for finfluencers.
Source: Lexology
Must-Have Affiliate Strategies Your Brand Needs with iOS14.5
Three steps to implement following the iOS14.5 launch.
Source: Acceleration Partners
Case Studies, Profiles and Awards
Rakuten Prepares For Big Give Week To Reward Loyalty
During last year’s event, participating brands saw “115% increase in sales, a 174% increase in shopping trips, and a 106% increase in orders, compared with an average day.”
Source: MediaPost
Events, Webinars and Podcasts
Are Affiliate Toolbars and Browser Extensions Helping or Hurting Your Cause?
A recap of PMA’s roundtable discussion.
Source: LinkConnector
Growth Marketing – Paid Media Then to Now
Featuring Yoann Pavy, CMO at Nude, a fintech startup.
Source: Affiliate Marketing Podcast
The Rise of the Affluencer
The push to draw influencers into affiliate programs.
Source: Profitable Performance Marketing
Affiliate Adjacent
Brands Revisit Ad Strategies As Inflation Leaps To 8.5%
How inflation has affected advertising costs.
Source: MediaPost
Local Digital Ad Spend To Surpass $92B, Budgets Shift From Paid Search To Targeted Banners
Borrell Associates forthcoming 2022 Benchmarking report to show shifts in digital advertising away from paid search.
Source: MediaPost
Site Search Fixes To Reduce Massive Ecommerce Returns
How improving site search results can decrease merchandise returns.
Source: MediaPost
The Need for Holistic Measurement: The Nielsen Report 2022
Nielsen’s “Era of Alignment” report shows learning lessons of the past two years and key areas to prioritize now.
Source: PerformanceIN
The Warner Bros.-Discovery deal has officially closed
Notice of merger of Warner Bros. Discovery.
Source: TechCrunch