Merchant Spotlights
FMTC Featured Merchant: Colgate
March 24, 2022
February 11, 2022
The industry has long been warned that third-party cookies have an expiration date . . . but did it listen?
This week, we have cookies — first-party and third-party kinds. While one article looks at how these cookies affects the industry, another article argues that it is not heeding the warnings. These topics and more in this week’s affiliate roundup!
Best Practices, Explainers and Predictions
This Is What’s Driving the Next Wave of Growth in Affiliate Marketing
How affiliate network tracking platforms laid the foundation for the success of cashback and loyalty programs.
Source: Entrepreneur
Thriving in 2022: The Post-Third Party Cookie Landscape
In the wake of major browsers limiting or doing away entirely with third-party cookies, first-party cookies remain intact.
Source: AiThority.com
WTF Is Web 3 and What Does It Mean for Performance Marketing?
Parsing Web 3 and how it might affect the performance marketing industry.
Source: PerformanceIN
Events, Webinars and Podcasts
Awin Talks: LTK and the Creator Economy
Robin Ward of LTK visits the podcast to discuss the relationship between influencer and performance marketing.
Source: Awin
Publisher Technology: The Next Big Step in Affiliate Innovation
Adam Weiss sits down with Saad Siddiqui of Bonsai, Jesse Lakes of Geniuslink, and Monica Lent of Affilimate.
Source: Martech Record
Affiliate Adjacent
Ad Tech Is Inherently Opaque. But You Down With Translucency? (Yeah, You Know Me.)
An argument for “translucency” in ad tech.
Source: AdExchanger
From Alphabet to Meta – What Do Q1 Earnings Mean for Advertisers?
Three takeaways from platform giants’ Q1 2022 Earnings Calls.
Source: PerformanceIN
IAB warns of ‘measurement blackout’ as marketer priorities remain misaligned
A warning that the industry might not be as worried about third-party cookies as it should be.
Source: Marketing Dive
Meta Shares Plunge As Facebook Reports First User Loss, Warns Of Ad Slowdown
Meta suffers heavy losses after Facebook loses a million daily active users.
Source: MediaPost
If you have an affiliate industry story to share, let us know!