Affiliate Roundup: Cash Back and Coupons

Shoppers turn to cash back and digital coupons

Strategies to implement to keep customers coming back

 

Among this week’s roundup articles, here are strategies that might help in gaining new customers (e.g., via digital coupons) and the challenges of keeping them (e.g., product returns). As always, we sifted through the latest industry news — here are the ones you need to read:

 

Best Practices, Explainers and Predictions

2022 Expert Affiliate Marketing Predictions [Download]

Predictions by industry experts from companies such as UpSellit, Button, and Publisher Discovery.

Source: Partnerize

 

The Importance of Properly Managing Your Cashback Partners to Maximise ROI

Five reasons to implement a cash back strategy.

Source: PerformanceIN

 

Why ecommerce needs to shift from acquisition to nurture

Five reasons why merchants should switch strategies from new customer acquisition to retention.

Source: Econsultancy

 

Case Studies, Profiles and Awards

Americans turn to digital coupons, cash-back savings as inflation soars

Digital coupons (33% redemption) beats paper insert coupons (24% redemption) for the first time.

Source: Fox Business

 

How One Entrepreneur Powered The Growth Of Her Publicity Consultancy With Affiliate Marketing

A look at how affiliate marketing helped build S2 Groupe, a marketing and consultancy company.

Source: Forbes

 

Returns Take a Toll on Online Retailers

How product returns have been affecting merchants, with a focus on the 2021 holiday season.

Source: Practical Ecommerce

 

Tinuiti Launches New Omnichannel Performance Influencer Practice

The performance marketing firm will focus on influencer marketing with this new launch.

Source: MarTech Series

 

Affiliate Adjacent

Digital Media Tightens Its Belt After Feasting On Garbage Metrics; Social Media Gets A CAT Scan

Ad agency IPG’s Media Responsibility Index awards platforms for social media brand safety, and the winning platform might surprise you.

Source: Ad Exchanger

 

Instacart rolls out shoppable brand pages for CPGs

Instacart’s latest ad strategy includes shoppable CPG brand pages.

Source: Grocery Dive

 

Perfectly Imperfect and the Growing Currency of the Personal Recommendation

A feature on the Perfectly Imperfect newsletter, which highlights a guest’s product recommendations.

Source: Vanity Fair

 

Pinterest’s AR shopping feature expands to include furniture and home décor

The platform’s new AR experience will let consumers see what a product looks like in their home.

Source: TechCrunch

 

Social Climbing: Email Knocked From Top Slot With B2B Marketers

Perhaps unsurprisingly, social media has won over email marketing.

Source: MediaPost

 

The Today show tries out a new trick: shoppable recipes

The show’s website features a shopping cart that allows users to buy products from Walmart.

Source: Marketing Brew

 

U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021

Podcast ads spending showed double-digit growth in ten verticals, including tech and media.

Source: MediaPost

 

What’s next for advertisers as Google changes course again on cookie alternatives

The hurdles Google’s Topics will have to overcome.

Source: Marketing Dive

 

If you have an affiliate industry story to share, let us know!