Affiliate Roundup: BNPL Services and More

Buy Now, Pay Later

We’re looking at who “Buy Now, Pay Later” consumers are and what new services companies like Afterpay are rolling out for them. Find the latest and most interesting news in affiliate in FMTC’s roundup!

 

Best Practices, Explainers and Predictions

Unique characteristics of the ‘buy now, pay later’ consumer

Understanding the BNPL consumer: who they are and what makes them tick.

Source: Digital Commerce 360

 

Publishers: Paywalls Need to Die. There’s a Better Way to Monetize

An argument against paywalls for publishers. Affiliate is not mentioned by name but is a clear alternative monetization strategy.

Source: Martech Zone

 

Simplify Your Affiliate Marketing Promotion with These 7 Foolproof Ideas

Seven considerations for creating or promoting affiliate offers.

Source: Powerhouse Affiliate

 

3 Types of Reward Programs Every Retail Brand Should Know About

Jordan Glazier of Wildfire Systems makes the case for reward and discount shopping — in particular for shopping companions.

Source: Entrepreneur

 

Is Search Advertising Broken?

A criticism of search marketing in favor of something called Purchase Behavior Targeting, or PBT.

Source: PerformanceIN

 

Case Studies, Profiles and Awards

PMA Welcomes New Council Chairs

Van Chappell, GM of BrandVerity will be leading the Compliance Council, and Jessica Henig, Sr Director Global Partnerships at Partnerize, will be leading the Publisher Recruitment and Education Council.

Source: PMA

 

Afterpay unveils BNPL subscription offering for US customers

Afterpay offers BNPL option to US customers for subscriptions.

Source: TechCrunch

 

#PerformanceIN50 – Recognising Exceptional Talent in Performance Marketing

PerformanceIN’s annual Top 50 “exceptional individuals and rising stars” in the performance marketing channel — free registration required.

Source: PerformanceIN

 

In Time for the Holidays, These Coupons Apps Will Stretch Your Dollars

A ranking of ten coupon-related apps from a site called PYMNTS.

Source: PYMNTS.com

 

Influencers made $5M on Admitad’s Pioneer Monetization Platform

Monetization platform Admitad announces $5 million in payments, including some anonymous examples ranging from $600 to $6,400 per month.

Source: MarTech Series

 

If you have an affiliate industry story to share, let us know!