Affiliate Roundup: Creators, Influencers and More

Creators, Influencers Are Transforming the Marketing Industry

Find out why you should pay attention to creators and influencers if you want to gain new customers. This and more in this week’s roundup!

 

Best Practices, Explainers, and Predictions

The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

A number worth knowing: 50 million people worldwide claim to be creators. However large or small their followings, most are all potential influencers and affiliates.

Source: Allwork

 

M&A, New Entrants and Features

Laybuy Group’s (ASX:LBY) UK affiliate marketing network off to strong start

More of the trend of Buy Now Pay Later companies acting as affiliates (the headline notwithstanding, this does not appear to be a new network or tracking platform).

Source: The Market Herald

 

Case Studies, Profiles, and Awards

[eBook] Why Micro & Nano Influencers Deserve More of Your Time

Partnerize ebook on micro and nano influencers.

Source: Partnerize

 

Study: Podcast Advertising Drives Sales

According to a poll, 42% of podcast listeners have purchased a product featured in the podcast; 29% have used a promotional code. Podcast sometimes work on an affiliate basis.

Source: MediaPost

 

Affiliate Adjacent

Ecommerce Comes To TikTok For Budget-Friendly Conversions

Affiliate marketers should keep an eye on social commerce, which might be a walled garden they are not invited into.

Source: MediaPost

 

Cross-border Commerce

Easing cross-border transactions could open up future business opportunities for the affiliate channel.

• Zonos banks $69M to develop APIs for democratizing cross-border commerce
• India and Singapore to link their payments systems to enable ‘instant and low-cost’ cross-border transactions

Source: TechCrunch

 

Brand loyalty is eroding under supply chain and price pressures, survey finds

Research shows that “more than eight in 10 consumers purchased a different brand from the one they normally purchase in the past three months.” Get yourself some new customers through offers in the affiliate channel!

Source: Food Dive

 

iOS 15 Mail Privacy Protection

Not affiliate specific but worth being aware of: Apple’s new Mail Privacy Protection, which seems likely to have high adoption, shows all emails as having been opened. This will diminish the value of the traditional open rate metric.

Source: Apple Newsroom

 

If you have an affiliate industry story to share, let us know!