FMTC News
The Affiliate Site That Wasn’t
August 23, 2023
September 16, 2021
The PopSockets site has been growing significantly and has a highly engaged user base with an average of 1 million unique users per month. Our retail presence in tens of thousands of stores drives brand awareness & has accelerated our growth.
Why PopSockets?
Before there were PopSockets there were buttons. And no, that’s not a metaphor. It’s the truth. Because even though our founder, David Barnett, is a former philosophy professor, in 2010 he was just a guy trying to keep his earbuds from tangling. A couple of buttons and some crazy glue later, he had the first PopSockets grip. David knew he was onto something big and after months of designing, the PopSockets grip as we know it today was born.
Today, we’re a 100+ person office nestled in the Boulder foothills. If we weren’t so busy working on our next big idea, we’d spend a lot more time wondering how we got here. Sure, PopSockets may have happened by accident, but then again, the best things usually do.
Affiliate program details
PopSockets Grips are taking the world by storm, and we invite you to participate in our growth!
Network: Rakuten Advertising
Exclusive affiliate deals and promos
AOV of $36
CVR rate 9%
15 day Cookie Window
Managed by Gen3 Marketing
Learn More and Join Affiliate Program
Online & In-Store
Our conversion rate is strong at slightly over 4% and our typical basket value averages $22 (non-seasonal). We see a basket spike during Q4, as you’d expect.
In addition to a strong online presence and international reach, PopSocket grips are currently sold in major retailers around the world, including Target, Walmart, Best Buy, AT&T, Verizon, Sprint, TMobile, and GameStop.
Accolades Made
In 2018, we were voted one of the Best Companies to Work for in Colorado, we took the #2 spot on Inc. Magazine’s list of the 5000 Fastest Growing Companies, and our founder, CEO, and resident goofball David Barnett was named Ernst & Young’s Entrepreneur of the Year.