Affiliate Roundup: Walmart, Scalapay and More

Walmart boosts app and Scalapay raises $155M

The short work week was packed with some interesting news surrounding affiliate. Whether you’re a newbie or a seasoned player in the field, you’ll find useful articles in this week’s Affiliate Roundup!

 

Best Practices, Explainers, and Predictions

Affiliate Marketing 101: Overview of Affiliates & Technology Partners

A decent overview of affiliate marketing for newbies.

Source: Business 2 Community

 

Web3.0 & NFT’s offers opportunity for content producers and challenges for marketers.

Thoughts on Web3.0 and NFTs and the possible impact on affiliate marketers.

Source: MarTech Record

 

Affiliates, Influencers, or Ambassadors: Which is Best for Your Brand?

The article draws a reasonable, actionable distinction among influencers, affiliates, and brand ambassadors.

Source: Business 2 Community

 

Case Studies, Profiles, and Awards

Southeast Asia: A Region Ready to Boom, Parts 1 and 2

A two-part series on Southeast Asia’s eCommerce and affiliate growth.

• Southeast Asia: A Region Ready to Boom
• Southeast Asia: A Region Ready to Boom! Part 2: What’s in Store for SEA in 2021?

Source: Partnerize

 

eBay Raises Affiliate Marketing Rates for ‘Priority Listings’

The eBay Partner Network makes a notable, if opaque, upward rate change for commissions on select items.

Source: eCommerce Bytes

 

Scalapay raises $155M at a $700M valuation as buy now, pay later services continue to boom

A brief overview of the hot Buy Now Pay Later (“BNPL”) space, centered around Scalapay’s raise. Worth keeping tabs on as an affiliate marketer because they usually add affiliate links, though it’s not clear if Scalapay is currently doing this.

Source: TechCrunch

 

Walmart boosting grocery with app changes, new partnership

While business terms are not immediately clear, the partnership between merchant Walmart and (affiliate?) publisher Meredith for grocery and other items could be a model for others.

Source: Grocery Dive

 

Events, Webinars, and Podcasts

PMA Announces Fall Conference (Virtual)

Education and networking abound at the 2021 PMA Fall Conference. Registration is open.

Source: PMA

 

Cross-Channel Gab: the collision of tactics and channels as performance marketing grows.

A webinar on social media channel opportunities and conflicts.

Source: MarTech Record

 

Awin Talks: How app tracking took Very’s affiliate activity to the next level

Another opportunity to take in important affiliate industry information from Awin’s podcast — voiced ‘specially in British accents.

Source: Awin

 

 

If you have an affiliate industry story to share, let us know!