Affiliate Roundup: Subscription, Survey and More

Subscription, Survey and More

Learn more about TripAdvisor’s foray into the subscription model. Also in this list: an interesting survey report on affiliate’s impact on publisher revenue. Stay up to date on affiliate marketing news with FMTC’s Affiliate Roundup.

 

Best Practices, Explainers, and Predictions

Digiday Research: Commerce is now a revenue stream for a majority of publishers

A Digiday survey of 126 publisher professionals showed that more than 60% earned at least some revenue from “commerce,” which roughly translates to affiliate. (Article behind paywall.)

Source: Digiday

 

How to Choose the Perfect Affiliate Software For Your eCommerce

A thoughtful guide on selecting a tracking platform.

Source: CustomerThink

 

What Exactly is Influencer Marketing? – A Deeper Dive

An explanation of influencer marketing.

Source: PerformanceIN

 

Seeking nominations for the top affiliate marketing programs for social-media influencers

Insider is compiling a list of the leading affiliate marketing platforms — nominate your favorite today!

Source: Insider

 

What Is Affiliate Marketing?

An affiliate marketing overview by industry veteran Sarah Bundy. (Free paywall.)

Source: Adweek

 

M&A, New Entrants and Features

Sights set on global leadership: digidip and Yieldkit together ignite new stage in Affiliate Marketing

European players digidip and Yieldkit merge.

Source: Yahoo!Finance

 

Case Studies, Profiles, and Awards

What Hotels Can Learn from Tripadvisor’s New Program

A look into TripAdvisor Plus, a subscription model for the travel market.

Source: Hospitality Net

 

Red Ventures: An affiliate publisher with billions in sales that nobody knows

A profile of Red Ventures — in German! (But you can use Google Translate.)

Source: OMR

 

Events, Webinars, and Podcasts

Awin Talks: What new partner types are embracing the affiliate channel today

On the latest episode of Awin Talks: Global Head of Publisher Development Rick Leake talks trends.

Source: Awin

 

Affiliate Adjacent

WTF is server-side conversion tracking?

Pixel tracking is getting less effective due to issues like browser tracker blocking, Apple’s changes, and the announced end of third-party cookies in Chrome. Now, Facebook and Google are pushing for server-side tracking. (Article behind paywall.)

Source: Digiday

 

If you have an affiliate industry story to share, let us know!