Affiliate Roundup: Shopify goes on the attack, Push Marketing, Cookies and more!

Affiliate Roundup: Prime Day, Fintech and More

Things are heating up in the affiliate marketing space! Don’t believe us? Just look at what’s happening between Shopify and Amazon. If you’re new to the affiliate marketing world, it’s a great time to join. Buckle up. It’s going to be fun!

Best Practices, Explainers, and Predictions

A Beginner’s Guide to Affiliate Marketing

Effective marketing always takes off with a well-planned strategy and Affiliate Marketing is one such blueprint. Affiliate marketing is one online marketing strategy that helps the merchant (offering the product) to increase sales or get leads through third-party publishers (affiliates). Similar to a commission-only sales representative, affiliates earn a commission for promoting the product based on an incentive structure.

Source: Outlook Money

Ultimate guide to content partnerships

Privacy regulations have been in a constant state of flux, particularly since 2018’s GDPR policies and legislation released. The “cookie apocalypse” is finally here, which means that modern targeted advertising as it has been known is changing in ways that may be detrimental to many publishers. While many have heralded this industry shift over the past ten years, it seemed as though it would never actually arrive. Now, however, it appears the time has come.

Source: impact

M&A, New Entrants, and Features

Shopify Plots Amazon Affiliate Marketing Attack

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space, linking up small businesses with big publishers. The new initiative will let publishers create their own Shopify-powered online stores. For small businesses, the opportunity to gain affiliate marketing deals with big publishers could seriously grow their reach.

Source: tech.co

Case Studies, Profiles, and Awards

The Winners of the 2021 Performance Marketing Awards

True imagination and innovation were common themes that arose in the winning entries of the Performance Marketing Awards. It seems the pandemic inspired some especially unique ideas which were implemented successfully to bring results during an uncertain time. The winners are…

Source: PerformanceIN

BuzzFeed will go public via SPAC IPO to fuel acquisitions, the first one being Complex Networks

After months of reports, BuzzFeed is going public via a special purpose acquisition company, or SPAC, with blank-check company 890 5th Avenue Partners Inc. As part of the deal, the media company will acquire Complex Networks from Hearst and Verizon. The deal will fuel BuzzFeed’s aspirations of acquiring more digital media companies, jumpstarting the next phase of consolidation in the industry.

Source: Digiday

Affiliate Adjacent

The Big Story: Google’s Third-Party Cookie Extension

Third-party cookies won’t go away in Google Chrome until the end of 2023, a delay of nearly two years. Google said the decision would allow its Privacy Sandbox proposals to move further along. Currently, only three of more than 30 are in origin trials. What does this reprieve mean for everyone in ad tech, brands, and publishers? Hear some initial reactions on this episode of The Big Story.

Source: AdExchanger

How Publishers Can Scale Monetization Efforts Using Push Marketing

Monetized push marketing allows publishers to reach audiences after they have left a website. This innovative approach to monetization can help publishers scale existing efforts and are a logical addition to any publisher’s digital advertising strategy.

Source: mThink

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