Affiliate Marketing Industry News Roundup 12-29-2020

Affiliate Marketing News 12-29-20

The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post. 

Salesforce Founder Marc Benioff Behind Investment in New Search Engine

You.com, spearheaded by the former chief scientist at Salesforce and funded by Salesforce CEO Marc Benioff, is one of two newly created search engines that want to take on Google.

Source: MediaPost

How Consumer Expectations for Brand Experiences, Personalization are Changing

According to a Forrester report, consumers who engage across multiple channels have the most fulfilling experiences, suggesting brands must adopt a multichannel approach.

Source: MarketingDive

CJ Affiliate’s 2020 Year in Review

What happened at the affiliate network in a year that challenged what the industry thought was conceivable.

Source: CJ

Affiliate Marketing and Terminology to Help Business Grow in 2021

Understanding the terminology associated with affiliate marketing provides a strong foundation to construct a solid, forward-thinking marketing plan.

Source: Calvin Ayre

A/B Testing Best Practices

A/B testing opens the opportunity to learn about an audience’s behavior and then use these findings to optimize a campaign.

Source: Powerhouse Affiliate

The Keys to More Ecommerce Conversions

A positive user experience is closely related to optimizing for conversions.

Source: Practical Ecommerce

If you have an affiliate industry story to share, let us know!