Affiliate Marketing Industry News Roundup 11-03-2020

Affiliate Marketing News 11-03-20

The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post. 

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Four Trends That Show How Influencer Marketing Has Evolved in 2020

Continued economic uncertainty is likely to bring new challenges, but the industry has adapted well and many brands are now upping influencer spend.

Source: Econsultancy

Why Marketers Are Giving Second-Party Data a Second Look

In a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns.

Source: ClickZ

Black Friday is Dead! Long Live Black Friday

Will retailers and consumers shift more focus to online shopping, blending the otherwise distinct holidays of Black Friday and Cyber Monday?

Source: The PMA

How European Affiliates Can be the Launchpad for Your International Expansion

Affiliate partners in European markets provide a ready-made way to extend your digital footprint and connect with an international audience.

Source: ShareASale

Use Gift Guides to Generate Affiliate Sales During the Holidays

Gift guides remove the need to scour the internet to find the perfect gift because you’ve done the work for the shopper.

Source: ShareASale

Understanding the Affiliate Lifecycle is Critical to Channel Success

Fundamental knowledge early in the process will all but ensure your success in bringing high-value lifetime customers to your brand.

Source: Pepperjam

5 Tips for a Successful 2020 Holiday Season

What you need to do differently, the 2020 timeline, and what consumers want.

Source: All Inclusive Marketing

How Influencer Marketing is Shifting to an Affiliate Model

Influencer networks have begun to evolve around the concept of performance to help address brands’ increasing ROI expectations.

Source: Acceleration Partners

The Only Affiliate Marketing Strategies You Need to Focus on in 2021

Partner development strategies for 2021 to diversify your affiliate program and realize incremental growth.

Source: Acceleration Partners