FMTC News
Affiliate Roundup: Your Attention (Metrics) Please, Black Friday, One to Watch, and More
November 15, 2023
August 18, 2020
Affiliate Marketing News 8-18-20
The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
CCPA in CA
Gary Kibel, affiliate Marketing’s own lawyer (sort of), writes up a summary of the California Consumer Privacy Act “2.0” on the ballot in November.
Source: AdExchanger
Interview with Mal Cowley, Partnerize CEO
Read this timely Q&A coming shortly after Partnerize’s acquisition of Pepperjam.
Source: PerformanceIN
Digiday on a “New Order” of Ecommerce
Featuring your favorite hero, affiliate marketing! “What saved BDG from the dire projections that Wagenheim had at the start of the pandemic was the company’s affiliate business, which was up 84% year over year in the second quarter, and offset the decline in advertising.”
Source: Digiday
Six New Players in the US Rewards Space
Hardly a mention of affiliate, though it seems to be the primary monetization method.
Source: The Fintech Times
Acceleration Partners UK in Review: June 2020 to July 2020
We at FMTC like this quote! “Overall, July “wins” for Acceleration Partners’ (AP) clients globally included testing new coupon promotions and offers to increase overall AOV and new partnerships.”
Source: Acceleration Partners
If you have an affiliate industry story to share, let us know!